Operating
14 standard procedures
Repeatable procedures for the work that recurs — measurement foundations, demand graphs, cannibalization, technical eligibility, authority campaigns and volumetric audits.
Establish the SEO measurement foundation
Create a trustworthy chain from search visibility to contribution margin.
Build the semantic demand graph
3 steps
Cluster queries and assign canonical ownership
2 steps
Find high-value existing opportunities
2 steps
Create a page specification
2 steps
Optimize an existing page with LAKA
6 steps
Resolve cannibalization
3 steps
Build a useful internal graph
1 steps
Technical eligibility audit
2 steps
Authority and earned-evidence campaign
1 steps
Volumetric page-generation audit
3 steps
Monthly portfolio review
0 steps
Content refresh or retirement
4 steps
Generative-search readiness
0 steps