SOP-06

Optimize an existing page with LAKA

Baseline

- record query mix;

- verify canonical/index state;

- measure current CTR, task completion, conversion, and value;

- inspect current result classes and competitors;

- map content/evidence gaps;

- map internal and external graph position.

• record query mix;
• verify canonical/index state;
• measure current CTR, task completion, conversion, and value;
• inspect current result classes and competitors;
• map content/evidence gaps;
• map internal and external graph position.

Minor candidates

- title;

- snippet;

- direct answer;

- heading;

- anchor;

- CTA;

- image optimization.

• title;
• snippet;
• direct answer;
• heading;
• anchor;
• CTA;
• image optimization.

Major candidates

- rewrite;

- new evidence;

- comparison;

- calculator;

- video;

- decision tree;

- accessibility improvement.

• rewrite;
• new evidence;
• comparison;
• calculator;
• video;
• decision tree;
• accessibility improvement.

Structural candidates

- merge/split;

- template;

- hub;

- internal graph;

- canonical/facet repair;

- conversion data pipeline.

• merge/split;
• template;
• hub;
• internal graph;
• canonical/facet repair;
• conversion data pipeline.

Paradigm candidates

- new information product;

- proprietary benchmark;

- free diagnostic;

- verified directory;

- agent-operable workflow.

• new information product;
• proprietary benchmark;
• free diagnostic;
• verified directory;
• agent-operable workflow.

Selection

Choose the lowest LAKA level capable of affecting the diagnosed failure.