A
- Actual organic contribution margin
- Measurement formula. — 05-MEASUREMENT-AND-EXPERIMENT-SYSTEM.md 3.1 Actual organic contribution margin
- ASSET
- Any retrievable content or tool — 01-SEO-LAKA-GRAMMAR.md 3.4 Document objects
- ATTRIBUTE
- Descriptive dimension — 01-SEO-LAKA-GRAMMAR.md 3.3 Semantic objects
- AUDIENCE
- A meaningful user segment — 01-SEO-LAKA-GRAMMAR.md 3.2 Audience objects
- Measurement formula. — 05-MEASUREMENT-AND-EXPERIMENT-SYSTEM.md 3.12 Authority diagnostics
B
- BACKLINK
- External edge pointing to an owned asset — 01-SEO-LAKA-GRAMMAR.md 3.5 Graph objects
- Baseline
- The system is observed without changing its structure. — 01-SEO-LAKA-GRAMMAR.md 10.1 Baseline
- BUSINESS
- Organization receiving value — 01-SEO-LAKA-GRAMMAR.md 3.1 Business objects
- buy (task)
- Task-native format: offer/proof/scope/process/action. — 01-SEO-LAKA-GRAMMAR.md Format-selection grammar
C
- calculate (task)
- Task-native format: calculator/formula + examples. — 01-SEO-LAKA-GRAMMAR.md Format-selection grammar
- Cannibalization indicators
- High entropy is a diagnostic, not automatic failure. Confirm same-intent duplication, instability, divided links, or value loss. — 05-MEASUREMENT-AND-EXPERIMENT-SYSTEM.md 3.10 Cannibalization indicators
- Canonical agreement
- Measurement formula. — 05-MEASUREMENT-AND-EXPERIMENT-SYSTEM.md 3.9 Canonical agreement
- CANONICAL_ASSET
- Intended primary destination for an intent cluster — 01-SEO-LAKA-GRAMMAR.md 3.4 Document objects
- CANONICAL_SET
- Duplicate or near-duplicate URLs represented by one preferred URL — 01-SEO-LAKA-GRAMMAR.md 3.5 Graph objects
- CANONICALIZED
- A retrieval states state in the SEO grammar. — 01-SEO-LAKA-GRAMMAR.md 3.6 Retrieval states
- choose (task)
- Task-native format: criteria/options/recommendation. — 01-SEO-LAKA-GRAMMAR.md Format-selection grammar
- compare (task)
- Task-native format: table/matrix + trade-offs. — 01-SEO-LAKA-GRAMMAR.md Format-selection grammar
- COMPLETED
- A retrieval states state in the SEO grammar. — 01-SEO-LAKA-GRAMMAR.md 3.6 Retrieval states
- CONCEPT
- General idea or class — 01-SEO-LAKA-GRAMMAR.md 3.3 Semantic objects
- CONSTRAINT
- Limit on valid strategies — 01-SEO-LAKA-GRAMMAR.md 3.1 Business objects
- CONVERTED
- A retrieval states state in the SEO grammar. — 01-SEO-LAKA-GRAMMAR.md 3.6 Retrieval states
- CTR residual
- This is more useful than a universal “good CTR” threshold. — 05-MEASUREMENT-AND-EXPERIMENT-SYSTEM.md 3.5 CTR residual
D
- define (task)
- Task-native format: definition + boundaries + examples. — 01-SEO-LAKA-GRAMMAR.md Format-selection grammar
- Demand gate
- Hard publication gate 1 of 8. Passes if observed impressions OR customer evidence OR sales/support frequency OR stable result ecosystem OR defensible emerging-demand thesis. — 03-VOLUMETRIC-SEO-ENGINE.md Demand gate
- DESIRE
- Desired state — 01-SEO-LAKA-GRAMMAR.md 3.2 Audience objects
- diagnose (task)
- Task-native format: symptom/cause/test/remedy tree. — 01-SEO-LAKA-GRAMMAR.md Format-selection grammar
- DISCOVERED
- A retrieval states state in the SEO grammar. — 01-SEO-LAKA-GRAMMAR.md 3.6 Retrieval states
- DISPLAYED
- A retrieval states state in the SEO grammar. — 01-SEO-LAKA-GRAMMAR.md 3.6 Retrieval states
- Distinctness gate
- Hard publication gate 2 of 8. Passes if the candidate owns a distinct task OR needs a materially different answer OR has real local/product data OR requires a different conversion path. — 03-VOLUMETRIC-SEO-ENGINE.md Distinctness gate
E
- EDGE
- A typed connection between nodes — 01-SEO-LAKA-GRAMMAR.md 3.5 Graph objects
- Eligible canonical coverage
- Measurement formula. — 05-MEASUREMENT-AND-EXPERIMENT-SYSTEM.md 3.8 Eligible canonical coverage
- ENTITY
- Distinct named thing — 01-SEO-LAKA-GRAMMAR.md 3.3 Semantic objects
- EVIDENCE
- Firsthand experience, data, test, citation, case study, demonstration — 01-SEO-LAKA-GRAMMAR.md 3.4 Document objects
- EXCLUSION
- Wrong sense, audience, or task — 01-SEO-LAKA-GRAMMAR.md 3.3 Semantic objects
- Expected value
- Every estimated input must be labeled and later replaced with observed data. — 05-MEASUREMENT-AND-EXPERIMENT-SYSTEM.md 3.3 Expected value
- EXTERNAL_LINK
- Citation or navigation to another site — 01-SEO-LAKA-GRAMMAR.md 3.5 Graph objects
F
- FETCHED
- A retrieval states state in the SEO grammar. — 01-SEO-LAKA-GRAMMAR.md 3.6 Retrieval states
- FORMAT
- Text, table, video, image, tool, dataset, map, interactive, downloadable — 01-SEO-LAKA-GRAMMAR.md 3.4 Document objects
G
- GOAL
- Desired business state — 01-SEO-LAKA-GRAMMAR.md 3.1 Business objects
H
- HUB
- Page that organizes a coherent topic or task family — 01-SEO-LAKA-GRAMMAR.md 3.5 Graph objects
I
- implement (task)
- Task-native format: SOP/code/configuration. — 01-SEO-LAKA-GRAMMAR.md Format-selection grammar
- Incremental lift
- When a reasonable comparison group exists: Apply separately to: - impressions; - clicks; - qualified conversions; - revenue; - contribution margin; - retention. — 05-MEASUREMENT-AND-EXPERIMENT-SYSTEM.md 3.2 Incremental lift
- INDEXED
- A retrieval states state in the SEO grammar. — 01-SEO-LAKA-GRAMMAR.md 3.6 Retrieval states
- Information-advantage gate
- Hard publication gate 4 of 8. Passes if original experience OR proprietary data OR better methodology OR better utility OR stronger evidence OR clearer decision support OR unique local coverage OR better accessibility. — 03-VOLUMETRIC-SEO-ENGINE.md Information-advantage gate
- INTENT
- Why the task is being performed now — 01-SEO-LAKA-GRAMMAR.md 3.2 Audience objects
- Internal graph diagnostics
- Measurement formula. — 05-MEASUREMENT-AND-EXPERIMENT-SYSTEM.md 3.11 Internal graph diagnostics
- INTERNAL_LINK
- Crawlable relationship between owned pages — 01-SEO-LAKA-GRAMMAR.md 3.5 Graph objects
J
- JOURNEY_STATE
- Relationship state with the business — 01-SEO-LAKA-GRAMMAR.md 3.2 Audience objects
L
- learn (task)
- Task-native format: guide + demonstration. — 01-SEO-LAKA-GRAMMAR.md Format-selection grammar
- locate (task)
- Task-native format: verified map/directory/location page. — 01-SEO-LAKA-GRAMMAR.md Format-selection grammar
M
- maintain (task)
- Task-native format: monitoring/checklist/dashboard. — 01-SEO-LAKA-GRAMMAR.md Format-selection grammar
- Maintainability gate
- Hard publication gate 6 of 8. Passes if owner exists AND refresh triggers are defined AND data can be kept accurate AND total approved volume fits capacity. — 03-VOLUMETRIC-SEO-ENGINE.md Maintainability gate
- Major
- The document or campaign is substantially improved, but its role remains stable. — 01-SEO-LAKA-GRAMMAR.md 10.3 Major change
- Measurement gate
- Hard publication gate 7 of 8. Passes if primary outcome AND baseline AND change ID AND observation method AND decision rule. — 03-VOLUMETRIC-SEO-ENGINE.md Measurement gate
- Minor
- Surface elements change while the object and mechanism stay mostly stable. — 01-SEO-LAKA-GRAMMAR.md 10.2 Minor change
N
- NEXT_ACTION
- Logical transition after the task is served — 01-SEO-LAKA-GRAMMAR.md 3.4 Document objects
- NODE
- A page, entity, cluster, or asset in a graph — 01-SEO-LAKA-GRAMMAR.md 3.5 Graph objects
O
- OFFER
- Exchange presented to a user — 01-SEO-LAKA-GRAMMAR.md 3.1 Business objects
- Opportunity score
- Measurement formula. — 05-MEASUREMENT-AND-EXPERIMENT-SYSTEM.md 3.7 Opportunity score
- ORPHAN
- Important page without a useful internal path — 01-SEO-LAKA-GRAMMAR.md 3.5 Graph objects
P
- PAGE_TYPE
- Service, product, category, guide, comparison, calculator, template, location, case study, glossary, FAQ — 01-SEO-LAKA-GRAMMAR.md 3.4 Document objects
- Paradigm
- The class of solution changes. — 01-SEO-LAKA-GRAMMAR.md 10.5 Paradigm change
- PARENT
- Broader concept — 01-SEO-LAKA-GRAMMAR.md 3.3 Semantic objects
- PATH
- Ordered sequence from entry to task completion or conversion — 01-SEO-LAKA-GRAMMAR.md 3.5 Graph objects
- PERSONA
- Operational representation of a segment — 01-SEO-LAKA-GRAMMAR.md 3.2 Audience objects
- plan (task)
- Task-native format: roadmap/template/checklist. — 01-SEO-LAKA-GRAMMAR.md Format-selection grammar
- Policy / ethical compliance gate
- Hard publication gate 8 of 8. Specified in Rules GOV-001…GOV-012; 10 §4 Current primary-source guidance used. — 03-VOLUMETRIC-SEO-ENGINE.md 7. Boolean publication gates
- PROBLEM
- Undesired state — 01-SEO-LAKA-GRAMMAR.md 3.2 Audience objects
Q
- Qualified conversion value
- Measurement formula. — 05-MEASUREMENT-AND-EXPERIMENT-SYSTEM.md 3.6 Qualified conversion value
- QUERY
- Observed search expression — 01-SEO-LAKA-GRAMMAR.md 3.3 Semantic objects
- QUERY_CLUSTER
- Queries sharing one dominant task — 01-SEO-LAKA-GRAMMAR.md 3.3 Semantic objects
- QUESTION
- Explicit information gap — 01-SEO-LAKA-GRAMMAR.md 3.3 Semantic objects
R
- RELATION
- Typed connection — 01-SEO-LAKA-GRAMMAR.md 3.3 Semantic objects
- RENDERED
- A retrieval states state in the SEO grammar. — 01-SEO-LAKA-GRAMMAR.md 3.6 Retrieval states
- RESOURCE
- Asset available to execute — 01-SEO-LAKA-GRAMMAR.md 3.1 Business objects
- RETRIEVED
- A retrieval states state in the SEO grammar. — 01-SEO-LAKA-GRAMMAR.md 3.6 Retrieval states
S
- SEARCH_APPEARANCE
- Web result, image, video, local result, product result, rich result, generative citation — 01-SEO-LAKA-GRAMMAR.md 3.4 Document objects
- Structural
- Relationships, architecture, ownership, or workflow change. — 01-SEO-LAKA-GRAMMAR.md 10.4 Structural change
- SUBTYPE
- Narrower type — 01-SEO-LAKA-GRAMMAR.md 3.3 Semantic objects
- SUPPORTING_ASSET
- Asset answering an adjacent task and supporting a canonical asset — 01-SEO-LAKA-GRAMMAR.md 3.4 Document objects
- SYNONYM
- Near-equivalent expression — 01-SEO-LAKA-GRAMMAR.md 3.3 Semantic objects
T
- TASK
- What the user is trying to accomplish — 01-SEO-LAKA-GRAMMAR.md 3.2 Audience objects
- Technical feasibility gate
- Hard publication gate 5 of 8. Specified in 06 SOP 9 — Technical eligibility audit; Rules TEC-001…TEC-012. — 03-VOLUMETRIC-SEO-ENGINE.md 7. Boolean publication gates
V
- VALUE
- Attribute state — 01-SEO-LAKA-GRAMMAR.md 3.3 Semantic objects
- Value gate
- Hard publication gate 3 of 8. Passes if direct conversion value OR assisted conversion value OR retention value OR authority value OR strategic learning value. — 03-VOLUMETRIC-SEO-ENGINE.md Value gate
- VALUE_EVENT
- Event that produces measurable value — 01-SEO-LAKA-GRAMMAR.md 3.1 Business objects
- Value-weighted visibility
- Visibility weight may be based on impression share, rank distribution, or a calibrated CTR curve. — 05-MEASUREMENT-AND-EXPERIMENT-SYSTEM.md 3.4 Value-weighted visibility
- VARIANT
- Morphological or orthographic form — 01-SEO-LAKA-GRAMMAR.md 3.3 Semantic objects
- verify (task)
- Task-native format: claim/evidence/source/limitation. — 01-SEO-LAKA-GRAMMAR.md Format-selection grammar
- VISITED
- A retrieval states state in the SEO grammar. — 01-SEO-LAKA-GRAMMAR.md 3.6 Retrieval states