SOP-07

Resolve cannibalization

Detection

Flag clusters with:

multiple ranking URLs
AND unstable dominant URL
OR divided links
OR wrong landing page
OR lower conversion from the winning URL

Options

MERGE
if task and answer substantially overlap.

REPOSITION
if the weaker page has a valid adjacent task.

KEEP BOTH
if tasks are distinct and behavior is healthy.

RETIRE
if the weak page has no value, dependencies, or equity.

Migration steps

1. choose canonical winner;

2. combine unique useful information;

3. preserve required evidence and media;

4. redirect when the old URL should disappear;

5. update internal links;

6. update sitemap and canonical signals;

7. observe impressions, dominant share, links, and value;

8. rollback or refine if material loss occurs.

• choose canonical winner;
• combine unique useful information;
• preserve required evidence and media;
• redirect when the old URL should disappear;
• update internal links;
• update sitemap and canonical signals;
• observe impressions, dominant share, links, and value;
• rollback or refine if material loss occurs.