{"id":"SOP-07","number":7,"name":"Resolve cannibalization","goal":"","sections":[{"heading":"Detection","prose":["Flag clusters with:"],"bullets":[],"blocks":[{"lang":"text","code":"multiple ranking URLs\nAND unstable dominant URL\nOR divided links\nOR wrong landing page\nOR lower conversion from the winning URL"}],"tables":[]},{"heading":"Options","prose":[],"bullets":[],"blocks":[{"lang":"text","code":"MERGE\nif task and answer substantially overlap.\n\nREPOSITION\nif the weaker page has a valid adjacent task.\n\nKEEP BOTH\nif tasks are distinct and behavior is healthy.\n\nRETIRE\nif the weak page has no value, dependencies, or equity."}],"tables":[]},{"heading":"Migration steps","prose":["1. choose canonical winner;","2. combine unique useful information;","3. preserve required evidence and media;","4. redirect when the old URL should disappear;","5. update internal links;","6. update sitemap and canonical signals;","7. observe impressions, dominant share, links, and value;","8. rollback or refine if material loss occurs."],"bullets":["choose canonical winner;","combine unique useful information;","preserve required evidence and media;","redirect when the old URL should disappear;","update internal links;","update sitemap and canonical signals;","observe impressions, dominant share, links, and value;","rollback or refine if material loss occurs."],"blocks":[],"tables":[]}],"source":{"document":"06","file":"06-AUDIT-AND-EXECUTION-SOPS.md","heading":"SOP 7 — Resolve cannibalization"}}