Authority and earned-evidence campaign
Steps
1. choose a target cluster and business goal.
2. diagnose the authority/evidence gap.
3. define a linkable reason.
4. select or build the evidence asset.
5. identify relevant audiences and publishers.
6. segment prospects by reason to care.
7. create truthful outreach.
8. record placement type and destination.
9. monitor retained links, brand demand, target visibility, and value.
10. refresh or compound successful evidence assets.
- choose a target cluster and business goal.
- diagnose the authority/evidence gap.
- define a linkable reason.
- select or build the evidence asset.
- identify relevant audiences and publishers.
- segment prospects by reason to care.
- create truthful outreach.
- record placement type and destination.
- monitor retained links, brand demand, target visibility, and value.
- refresh or compound successful evidence assets.
As JSON: GET /v1/sops/SOP-10