SOP-04

Find high-value existing opportunities

Steps

1. Export query-page data.

2. join business value and conversion data.

3. calculate cluster-level impressions, clicks, CTR residual, and value.

4. identify positions or visibility below potential.

5. identify pages with links/authority but weak intent alignment.

6. identify ranking pages with poor conversion.

7. identify converting pages with low visibility.

8. identify high-value pages with technical eligibility problems.

9. score opportunities by incremental value per effort.

10. select a bounded treatment portfolio.

• Export query-page data.
• join business value and conversion data.
• calculate cluster-level impressions, clicks, CTR residual, and value.
• identify positions or visibility below potential.
• identify pages with links/authority but weak intent alignment.
• identify ranking pages with poor conversion.
• identify converting pages with low visibility.
• identify high-value pages with technical eligibility problems.
• score opportunities by incremental value per effort.
• select a bounded treatment portfolio.

Priority logic

measurement block
> eligibility block
> canonical conflict
> existing high-value response gap
> content/format gap
> authority gap
> new asset