{"id":"SOP-04","number":4,"name":"Find high-value existing opportunities","goal":"","sections":[{"heading":"Steps","prose":["1. Export query-page data.","2. join business value and conversion data.","3. calculate cluster-level impressions, clicks, CTR residual, and value.","4. identify positions or visibility below potential.","5. identify pages with links/authority but weak intent alignment.","6. identify ranking pages with poor conversion.","7. identify converting pages with low visibility.","8. identify high-value pages with technical eligibility problems.","9. score opportunities by incremental value per effort.","10. select a bounded treatment portfolio."],"bullets":["Export query-page data.","join business value and conversion data.","calculate cluster-level impressions, clicks, CTR residual, and value.","identify positions or visibility below potential.","identify pages with links/authority but weak intent alignment.","identify ranking pages with poor conversion.","identify converting pages with low visibility.","identify high-value pages with technical eligibility problems.","score opportunities by incremental value per effort.","select a bounded treatment portfolio."],"blocks":[],"tables":[]},{"heading":"Priority logic","prose":[],"bullets":[],"blocks":[{"lang":"text","code":"measurement block\n> eligibility block\n> canonical conflict\n> existing high-value response gap\n> content/format gap\n> authority gap\n> new asset"}],"tables":[]}],"source":{"document":"06","file":"06-AUDIT-AND-EXECUTION-SOPS.md","heading":"SOP 4 — Find high-value existing opportunities"}}