SOP-05

Create a page specification

Steps

1. Copy the page brief template.

2. state one dominant task.

3. define audience, condition, intent, and journey state.

4. list same-intent queries and exclusions.

5. choose canonical URL and page type.

6. define the direct answer.

7. map required entities, attributes, and relations.

8. choose the task-appropriate format.

9. define evidence and media.

10. define links in and out.

11. define next action.

12. define primary metric, guardrails, refresh trigger, and owner.

• Copy the page brief template.
• state one dominant task.
• define audience, condition, intent, and journey state.
• list same-intent queries and exclusions.
• choose canonical URL and page type.
• define the direct answer.
• map required entities, attributes, and relations.
• choose the task-appropriate format.
• define evidence and media.
• define links in and out.
• define next action.
• define primary metric, guardrails, refresh trigger, and owner.

Gate

IF any required field is unknown
THEN mark it as a research question
AND do not silently invent it.