SOP-01

Establish the SEO measurement foundation

Create a trustworthy chain from search visibility to contribution margin.

Goal

Create a trustworthy chain from search visibility to contribution margin.

Steps

1. List offers, audiences, and qualified value events.

2. Define contribution margin or provisional value bands.

3. Verify Search Console and analytics access.

4. Define organic landing and task events.

5. connect leads/sales to CRM or commerce records where possible.

6. classify branded and non-branded demand.

7. create a change ledger.

8. record data limitations.

9. build the five-metric executive dashboard.

10. run a test transaction and verify the complete chain.

• List offers, audiences, and qualified value events.
• Define contribution margin or provisional value bands.
• Verify Search Console and analytics access.
• Define organic landing and task events.
• connect leads/sales to CRM or commerce records where possible.
• classify branded and non-branded demand.
• create a change ledger.
• record data limitations.
• build the five-metric executive dashboard.
• run a test transaction and verify the complete chain.

Pass rule

PASS
IF search exposure
AND landing
AND task event
AND qualified outcome
AND value
can be connected at an acceptable confidence level.