{"id":"SOP-01","number":1,"name":"Establish the SEO measurement foundation","goal":"Create a trustworthy chain from search visibility to contribution margin.","sections":[{"heading":"Goal","prose":["Create a trustworthy chain from search visibility to contribution margin."],"bullets":[],"blocks":[],"tables":[]},{"heading":"Steps","prose":["1. List offers, audiences, and qualified value events.","2. Define contribution margin or provisional value bands.","3. Verify Search Console and analytics access.","4. Define organic landing and task events.","5. connect leads/sales to CRM or commerce records where possible.","6. classify branded and non-branded demand.","7. create a change ledger.","8. record data limitations.","9. build the five-metric executive dashboard.","10. run a test transaction and verify the complete chain."],"bullets":["List offers, audiences, and qualified value events.","Define contribution margin or provisional value bands.","Verify Search Console and analytics access.","Define organic landing and task events.","connect leads/sales to CRM or commerce records where possible.","classify branded and non-branded demand.","create a change ledger.","record data limitations.","build the five-metric executive dashboard.","run a test transaction and verify the complete chain."],"blocks":[],"tables":[]},{"heading":"Pass rule","prose":[],"bullets":[],"blocks":[{"lang":"text","code":"PASS\nIF search exposure\nAND landing\nAND task event\nAND qualified outcome\nAND value\ncan be connected at an acceptable confidence level."}],"tables":[]}],"source":{"document":"06","file":"06-AUDIT-AND-EXECUTION-SOPS.md","heading":"SOP 1 — Establish the SEO measurement foundation"}}