SOP-02

Build the semantic demand graph

Inputs

offers
customer interviews/calls
sales objections
support questions
site search
Search Console
paid-search terms
competitor visibility
industry entities

Steps

1. Define the parent concept and business boundary.

2. Generate subtypes, entities, attributes, relations, problems, causes, solutions, comparisons, and questions.

3. Attach audience and journey states.

4. collect observed query language.

5. normalize synonyms and variants.

6. mark homonyms and exclusions.

7. attach demand evidence and source confidence.

8. attach possible task formats.

9. export candidates for clustering.

• Define the parent concept and business boundary.
• Generate subtypes, entities, attributes, relations, problems, causes, solutions, comparisons, and questions.
• Attach audience and journey states.
• collect observed query language.
• normalize synonyms and variants.
• mark homonyms and exclusions.
• attach demand evidence and source confidence.
• attach possible task formats.
• export candidates for clustering.

Output

semantic-demand-inventory