{"id":"SOP-02","number":2,"name":"Build the semantic demand graph","goal":"","sections":[{"heading":"Inputs","prose":[],"bullets":[],"blocks":[{"lang":"text","code":"offers\ncustomer interviews/calls\nsales objections\nsupport questions\nsite search\nSearch Console\npaid-search terms\ncompetitor visibility\nindustry entities"}],"tables":[]},{"heading":"Steps","prose":["1. Define the parent concept and business boundary.","2. Generate subtypes, entities, attributes, relations, problems, causes, solutions, comparisons, and questions.","3. Attach audience and journey states.","4. collect observed query language.","5. normalize synonyms and variants.","6. mark homonyms and exclusions.","7. attach demand evidence and source confidence.","8. attach possible task formats.","9. export candidates for clustering."],"bullets":["Define the parent concept and business boundary.","Generate subtypes, entities, attributes, relations, problems, causes, solutions, comparisons, and questions.","Attach audience and journey states.","collect observed query language.","normalize synonyms and variants.","mark homonyms and exclusions.","attach demand evidence and source confidence.","attach possible task formats.","export candidates for clustering."],"blocks":[],"tables":[]},{"heading":"Output","prose":["`semantic-demand-inventory`"],"bullets":[],"blocks":[],"tables":[]}],"source":{"document":"06","file":"06-AUDIT-AND-EXECUTION-SOPS.md","heading":"SOP 2 — Build the semantic demand graph"}}