144 rules

72 of 144 rules · clear filters

• BIZ-001 Define value before volume IF the program has no defined qualified business event Baseline
• BIZ-002 Traffic is diagnostic, not the north star IF organic traffic increases AND qualified conversions or margin do not Baseline
• BIZ-006 Count assisted value carefully IF an informational asset rarely receives last-click conversions but appears in qualified journeys Baseline
• BIZ-009 Raise evidence thresholds for high stakes IF the topic can materially affect health, money, safety, legal rights, or major decisions Major
• BIZ-010 Resolve competing goals explicitly IF traffic, lead quality, margin, brand, retention, and learning objectives conflict Baseline
• BIZ-011 Allocate by marginal value IF multiple valid initiatives compete for limited resources Baseline
• AUD-001 Require an audience-task pair IF a candidate query cannot be mapped to a plausible audience and task Baseline
• AUD-003 Model the funnel as a graph IF journey analysis assumes every user enters at awareness and moves linearly Structural
• AUD-006 Include accessibility conditions IF the task depends on visual, motor, auditory, cognitive, or assistive-technology access Major
• AUD-007 Require real local distinctness IF a geography modifier is proposed as a separate page Structural
• SEM-001 Start from parent concepts IF an offer lacks a mapped semantic territory Baseline
• SEM-002 Expand through subtypes IF a parent concept contains meaningful narrower types with distinct tasks Baseline
• SEM-003 Normalize synonyms and paraphrases IF different phrases express the same sense and dominant task Baseline
• SEM-006 Use co-occurrence as context IF a term commonly appears near the topic but is not itself the user’s target Minor
• SEM-007 Map entities and relations IF the task depends on named things and how they connect Major
• SEM-010 Do not equate zero tool volume with zero demand IF a query has low or zero reported volume but appears in first-party or customer evidence Baseline
• SEM-012 Model emerging demand separately IF a new technology, regulation, event, or behavior has weak historical search data but strong causal evidence Paradigm
• CLU-002 Merge same-task candidates IF sense, task, answer structure, result class, and next action are compatible Baseline
• CLU-003 Split different tasks IF queries share vocabulary but require different completion conditions or document forms Baseline
• CLU-004 Use result overlap as evidence, not law IF current top results overlap strongly for two queries Baseline
• CLU-006 Merge with migration discipline IF two pages are redundant and one combined page is superior Structural
• CLU-007 Reposition a useful weaker page IF a weaker page has independent value but overlaps the stronger page’s task Major
• CLU-009 Align canonical signals IF duplicate or parameter URLs must remain accessible Structural
• CLU-010 Protect established URLs IF an older URL has links, traffic, or history and the only proposed improvement is a prettier slug Minor
• CON-007 Avoid arbitrary length targets IF a word count is proposed without a task-based reason Baseline