Bow Tie Kreative SEO System

CLU-010 · Clustering and Canonical Ownership

Protect established URLs

  • Minor
  • Structural
  • IF
  • AND
  • THEN
  • ELSE

The decision

  • IF
    • an older URL has links, traffic, or history and the only proposed improvement is a prettier slug
  • THEN
    • keep the URL unless expected benefit clearly exceeds migration risk
  • ELSE
    • optimize the new URL before launch
Primary metric
post-change value retention
Guardrail
redirect chains
Reason
Makes the decision explicit, measurable, and reversible where possible.
LAKA levels
  • Minor
  • Structural
Operators
  • IF
  • AND
  • THEN
  • ELSE
Governs gates
  • distinct task
Source
04-IF-ELSE-AND-OR-RULEBOOK.md — CLU-010 — Protect established URLs

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