AUD-006 · Audience and Journey

Include accessibility conditions

• Major
• Structural
• IF
• OR
• THEN
• ELSE
• AND

The decision

• IF
  • the task depends on visual, motor, auditory, cognitive, or assistive-technology access
• THEN
  • design the format, navigation, media, and controls for those conditions
• ELSE
  • apply baseline accessible design to all assets

Primary metric

task completion by accessibility condition

Guardrail

keyboard traps, missing alternatives

Reason

Makes the decision explicit, measurable, and reversible where possible.

LAKA levels

• Major
• Structural

Operators

• IF
• OR
• THEN
• ELSE
• AND

Governs gates

• distinct task

Source

04-IF-ELSE-AND-OR-RULEBOOK.md — AUD-006 — Include accessibility conditions

The other eleven rules in Audience and Journey

• AUD-001 Require an audience-task pair IF a candidate query cannot be mapped to a plausible audience and task Baseline
• AUD-002 Treat funnel modifiers as heuristics IF a word such as how, best, review, price, or buy suggests a journey stage Baseline
• AUD-003 Model the funnel as a graph IF journey analysis assumes every user enters at awareness and moves linearly Structural
• AUD-004 Use adjacent next actions IF the proposed CTA requires substantially more trust or commitment than the current task supports Minor
• AUD-005 Split materially different audience needs IF two audience segments require different evidence, terminology, constraints, or offers Major
• AUD-007 Require real local distinctness IF a geography modifier is proposed as a separate page Structural
• AUD-008 Localize, do not merely translate IF language or country versions differ in terminology, regulation, inventory, currency, or user expectations Major
• AUD-009 Account for device context IF device changes task conditions or interface needs Minor
• AUD-010 Match evidence to urgency IF the user has high urgency or high perceived risk Major
• AUD-011 Explicitly exclude wrong audiences IF queries attract jobs, students, freebie seekers, unsupported geographies, or unrelated senses Baseline
• AUD-012 Build post-purchase search pathways IF customers search for setup, use, troubleshooting, maintenance, renewal, or complementary products Major