Decisions
144 rules
Twelve areas, twelve rules each. Every rule is an IF / THEN / ELSE with a primary metric, a guardrail and the LAKA levels it operates at.
12 of 144 rules · clear filters
- AUD-001 Require an audience-task pair IF a candidate query cannot be mapped to a plausible audience and task Baseline
- AUD-002 Treat funnel modifiers as heuristics IF a word such as how, best, review, price, or buy suggests a journey stage Baseline
- AUD-003 Model the funnel as a graph IF journey analysis assumes every user enters at awareness and moves linearly Structural
- AUD-004 Use adjacent next actions IF the proposed CTA requires substantially more trust or commitment than the current task supports Minor
- AUD-005 Split materially different audience needs IF two audience segments require different evidence, terminology, constraints, or offers Major
- AUD-006 Include accessibility conditions IF the task depends on visual, motor, auditory, cognitive, or assistive-technology access Major
- AUD-007 Require real local distinctness IF a geography modifier is proposed as a separate page Structural
- AUD-008 Localize, do not merely translate IF language or country versions differ in terminology, regulation, inventory, currency, or user expectations Major
- AUD-009 Account for device context IF device changes task conditions or interface needs Minor
- AUD-010 Match evidence to urgency IF the user has high urgency or high perceived risk Major
- AUD-011 Explicitly exclude wrong audiences IF queries attract jobs, students, freebie seekers, unsupported geographies, or unrelated senses Baseline
- AUD-012 Build post-purchase search pathways IF customers search for setup, use, troubleshooting, maintenance, renewal, or complementary products Major