144 rules

74 of 144 rules · clear filters

• BIZ-003 Separate forecasts from actuals IF search volume, CTR, conversion, or revenue is estimated Baseline
• BIZ-004 Respect fulfillment capacity IF expected qualified demand exceeds delivery or sales capacity Structural
• BIZ-005 Model offers separately IF different offers have materially different audiences, margins, sales cycles, or qualification rules Structural
• BIZ-007 Split branded and non-branded demand IF brand familiarity materially changes intent, CTR, or conversion Baseline
• BIZ-008 Include retention and expansion IF organic search serves existing customers, support, renewal, or repeat purchase tasks Major
• BIZ-009 Raise evidence thresholds for high stakes IF the topic can materially affect health, money, safety, legal rights, or major decisions Major
• BIZ-012 Use economic stop rules IF expected remaining incremental value is below expected cost OR risk exceeds tolerance Baseline
• AUD-002 Treat funnel modifiers as heuristics IF a word such as how, best, review, price, or buy suggests a journey stage Baseline
• AUD-004 Use adjacent next actions IF the proposed CTA requires substantially more trust or commitment than the current task supports Minor
• AUD-005 Split materially different audience needs IF two audience segments require different evidence, terminology, constraints, or offers Major
• AUD-006 Include accessibility conditions IF the task depends on visual, motor, auditory, cognitive, or assistive-technology access Major
• AUD-008 Localize, do not merely translate IF language or country versions differ in terminology, regulation, inventory, currency, or user expectations Major
• AUD-009 Account for device context IF device changes task conditions or interface needs Minor
• AUD-010 Match evidence to urgency IF the user has high urgency or high perceived risk Major
• AUD-011 Explicitly exclude wrong audiences IF queries attract jobs, students, freebie seekers, unsupported geographies, or unrelated senses Baseline
• AUD-012 Build post-purchase search pathways IF customers search for setup, use, troubleshooting, maintenance, renewal, or complementary products Major
• SEM-004 Disambiguate homonyms and polysemy IF the same wording can refer to different concepts, entities, or tasks Baseline
• SEM-005 Model modifiers as facets IF terms vary by price, material, size, audience, platform, location, time, or other attributes Baseline
• SEM-008 Map query fan-out without page fan-out IF one broad task implies several supporting questions Major
• SEM-009 Triangulate demand evidence IF a candidate appears in only one tool or source Baseline
• SEM-011 Attach time state IF facts, prices, availability, standards, laws, events, or recommendations can change Structural
• CLU-003 Split different tasks IF queries share vocabulary but require different completion conditions or document forms Baseline
• CLU-005 Detect cannibalization by behavior IF multiple owned URLs receive the same cluster’s impressions with unstable dominance or divided value Baseline
• CLU-008 Inspect equity before deletion IF a page appears useless or redundant Baseline
• CLU-011 Keep lexical variants together IF differences are spelling, word order, pluralization, abbreviation, or stemming without task change Minor