144 rules

62 of 144 rules · clear filters

• ONP-009 Optimize new URLs, protect old ones IF a page has not launched Minor
• ONP-010 Use structured data only when applicable IF a supported structured-data type accurately represents visible page content Major
• GRF-004 Create hubs for navigation needs IF a coherent task family requires users to choose among multiple paths Structural
• GRF-006 Reduce excessive depth IF important pages are difficult to reach through internal navigation Structural
• GRF-008 Keep topical communities coherent IF a link crosses unrelated topic communities without user need Structural
• GRF-009 Make links crawlable IF navigation or internal discovery relies on nonstandard scripted interactions Structural
• GRF-010 Concentrate, do not hoard IF many low-value pages dilute attention and internal graph flow Structural
• GRF-011 Update the graph after migrations IF a page is merged, redirected, renamed, or retired Structural
• AUT-003 Support difficult commercial targets IF the target commercial page is unlikely to earn independent citations Major
• AUT-011 Compound original research IF original data or a benchmark performs well Structural
• TEC-001 Require public accessibility IF a page is intended for search visibility Baseline
• TEC-002 Use correct response states IF a canonical page is healthy and available Structural
• TEC-003 Validate rendered main content IF essential content or links depend on JavaScript Structural
• TEC-004 Separate crawling from indexing controls IF the goal is to keep a page out of search results Structural
• TEC-005 Maintain canonical coherence IF multiple URLs represent substantially the same content Structural
• TEC-006 Keep sitemaps canonical and current IF a URL is important, canonical, and intended for indexing Structural
• TEC-007 Redirect to the closest valid successor IF a URL permanently moves or is consolidated Structural
• TEC-008 Treat not-found pages intentionally IF a resource no longer exists and has no valid replacement Structural
• TEC-009 Control faceted and parameter volume IF filters, sorting, search, tracking, or session parameters create many near-duplicate URLs Structural
• TEC-010 Preserve content parity IF mobile, desktop, locale, or rendered versions differ Structural
• TEC-011 Prioritize real-user performance IF field performance or business outcomes show latency, instability, or interaction problems Minor
• TEC-012 Scale crawl work to site size and change rate IF the site is very large, rapidly changing, or shows crawl/index waste Structural
• CVR-003 Optimize speed for outcomes IF slow or unstable experience correlates with abandonment or conversion loss Minor
• CVR-005 Optimize for lead quality IF lead count rises while acceptance, close rate, or margin falls Major
• CVR-010 Measure satisfaction with task-specific events IF generic engagement metrics cannot show whether the task was completed Structural