AUT-003 · External Authority and Earned Evidence

Support difficult commercial targets

• Major
• Structural
• IF
• OR
• THEN
• ELSE

The decision

• IF
  • the target commercial page is unlikely to earn independent citations
• THEN
  • earn links to a relevant useful asset and connect it to the target OR improve the target’s reference value
• ELSE
  • promote the target directly

Primary metric

assisted target-page visibility

Guardrail

manipulative intermediary pages

Reason

Makes the decision explicit, measurable, and reversible where possible.

LAKA levels

• Major
• Structural

Operators

• IF
• OR
• THEN
• ELSE

Governs gates

• information advantage

Source

04-IF-ELSE-AND-OR-RULEBOOK.md — AUT-003 — Support difficult commercial targets

The other eleven rules in External Authority and Earned Evidence

• AUT-001 Evaluate link quality multidimensionally IF an external link opportunity is considered Baseline
• AUT-002 Create a linkable reason IF outreach asks for attention without a concrete user benefit Major
• AUT-004 Reject manipulative placements IF a link requires deception, irrelevant insertion, undisclosed payment, or policy violation Baseline
• AUT-005 Prefer unique relevant domains IF many links come repeatedly from the same source while relevant independent sources are available Major
• AUT-006 Prefer contextual editorial placement IF a link can appear in a useful body context or only in a repeated footer/sidebar Major
• AUT-007 Use tool metrics as proxies IF DA, DR, UR, PA, traffic estimates, or difficulty scores are used Baseline
• AUT-008 Investigate lost evidence IF a valuable relevant link or mention disappears Minor
• AUT-009 Measure brand demand effects IF earned media or authoritative mentions may increase awareness without direct referral clicks Baseline
• AUT-010 Segment outreach by relationship IF prospects differ by audience, reason to care, or editorial context Major
• AUT-011 Compound original research IF original data or a benchmark performs well Structural
• AUT-012 Judge authority by target outcomes IF links or mentions increase but the target cluster does not improve Baseline