{"id":"AUT-003","area":"External Authority and Earned Evidence","title":"Support difficult commercial targets","if":"the target commercial page is unlikely to earn independent citations","then":"earn links to a relevant useful asset and connect it to the target OR improve the target’s reference value","else":"promote the target directly","operators":["IF","OR","THEN","ELSE"],"laka_levels":["Major","Structural"],"primary_metric":"assisted target-page visibility","guardrails":"manipulative intermediary pages","rationale":"Makes the decision explicit, measurable, and reversible where possible.","prefix":"AUT","area_slug":"external-authority-and-earned-evidence","source":{"document":"04","file":"04-IF-ELSE-AND-OR-RULEBOOK.md","heading":"AUT-003 — Support difficult commercial targets","anchor":"aut-003-support-difficult-commercial-targets"},"sentence":"IF the target commercial page is unlikely to earn independent citations THEN earn links to a relevant useful asset and connect it to the target OR improve the target’s reference value ELSE promote the target directly","area_detail":{"name":"External Authority and Earned Evidence","slug":"external-authority-and-earned-evidence","prefix":"AUT","count":12},"governs_gates":["information_advantage"],"precedence":["safety_law_privacy_policy","user_value_and_accuracy","technical_eligibility_and_canonical_correctness","business_value_and_constraints","intent_fit_and_information_quality","measurement_and_learning","efficiency_and_scale","cosmetic_optimization"],"neighbours":["AUT-001","AUT-002","AUT-004","AUT-005","AUT-006","AUT-007","AUT-008","AUT-009","AUT-010","AUT-011","AUT-012"],"levels":[{"id":"major","name":"Major","definition":"The document or campaign is substantially improved, but its role remains stable.","examples":["Examples:","rewrite the page","add original evidence","change format from prose to comparison table","build a video or calculator into the page","consolidate weak sections","launch a focused outreach campaign"],"rule_count":53,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.3 Major change"}},{"id":"structural","name":"Structural","definition":"Relationships, architecture, ownership, or workflow change.","examples":["Examples:","merge cannibalizing pages","redesign cluster architecture","change templates","repair faceted navigation","move from isolated pages to a hub graph","connect CRM value data to SEO reporting"],"rule_count":62,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.4 Structural change"}}]}