144 rules

53 of 144 rules · clear filters

• CON-012 Support commercial pages with useful assets IF a commercial page is important but difficult to cite or insufficient for research-stage users Major
• ONP-005 Use headings as answer architecture IF the task has stages, criteria, subquestions, or choices Major
• ONP-006 Write natural body language IF required concepts, entities, attributes, and relations are missing Major
• ONP-010 Use structured data only when applicable IF a supported structured-data type accurately represents visible page content Major
• ONP-011 Measure rich-result realization IF structured data validates successfully Baseline
• GRF-005 Validate supporting assets IF an adjacent question has independent demand, a complete answer, and a useful relationship to a core asset Major
• AUT-002 Create a linkable reason IF outreach asks for attention without a concrete user benefit Major
• AUT-003 Support difficult commercial targets IF the target commercial page is unlikely to earn independent citations Major
• AUT-005 Prefer unique relevant domains IF many links come repeatedly from the same source while relevant independent sources are available Major
• AUT-006 Prefer contextual editorial placement IF a link can appear in a useful body context or only in a repeated footer/sidebar Major
• AUT-008 Investigate lost evidence IF a valuable relevant link or mention disappears Minor
• AUT-009 Measure brand demand effects IF earned media or authoritative mentions may increase awareness without direct referral clicks Baseline
• AUT-010 Segment outreach by relationship IF prospects differ by audience, reason to care, or editorial context Major
• AUT-012 Judge authority by target outcomes IF links or mentions increase but the target cluster does not improve Baseline
• CVR-001 Complete the search task before selling IF the page asks for conversion before delivering the promised answer Major
• CVR-002 Match nudge to journey state IF the next action is not adjacent to the user’s current state Minor
• CVR-004 Reduce form friction selectively IF form abandonment is high AND removed fields are not needed for qualification or routing Minor
• CVR-005 Optimize for lead quality IF lead count rises while acceptance, close rate, or margin falls Major
• CVR-006 Test CTA propositions, not colors alone IF a CTA underperforms Minor
• CVR-007 Place trust at the decision point IF users hesitate because scope, proof, identity, terms, price, or risk is unclear Major
• CVR-008 Avoid premature hard selling IF the query is early-stage and commercial pressure harms task satisfaction Major
• CVR-009 Design retention paths IF the organic visitor is an existing customer or user Major
• CVR-012 Protect user and brand guardrails IF a conversion intervention increases action but also complaints, refunds, low-quality leads, or distrust Minor
• EXP-010 Distinguish single-variable and package tests IF several material variables change together Minor
• EXP-011 Escalate by diagnosed mechanism IF a lower-level LAKA intervention fails Minor