144 rules

53 of 144 rules · clear filters

• BIZ-002 Traffic is diagnostic, not the north star IF organic traffic increases AND qualified conversions or margin do not Baseline
• BIZ-006 Count assisted value carefully IF an informational asset rarely receives last-click conversions but appears in qualified journeys Baseline
• BIZ-008 Include retention and expansion IF organic search serves existing customers, support, renewal, or repeat purchase tasks Major
• BIZ-009 Raise evidence thresholds for high stakes IF the topic can materially affect health, money, safety, legal rights, or major decisions Major
• AUD-004 Use adjacent next actions IF the proposed CTA requires substantially more trust or commitment than the current task supports Minor
• AUD-005 Split materially different audience needs IF two audience segments require different evidence, terminology, constraints, or offers Major
• AUD-006 Include accessibility conditions IF the task depends on visual, motor, auditory, cognitive, or assistive-technology access Major
• AUD-008 Localize, do not merely translate IF language or country versions differ in terminology, regulation, inventory, currency, or user expectations Major
• AUD-009 Account for device context IF device changes task conditions or interface needs Minor
• AUD-010 Match evidence to urgency IF the user has high urgency or high perceived risk Major
• AUD-012 Build post-purchase search pathways IF customers search for setup, use, troubleshooting, maintenance, renewal, or complementary products Major
• SEM-002 Expand through subtypes IF a parent concept contains meaningful narrower types with distinct tasks Baseline
• SEM-006 Use co-occurrence as context IF a term commonly appears near the topic but is not itself the user’s target Minor
• SEM-007 Map entities and relations IF the task depends on named things and how they connect Major
• SEM-008 Map query fan-out without page fan-out IF one broad task implies several supporting questions Major
• CLU-003 Split different tasks IF queries share vocabulary but require different completion conditions or document forms Baseline
• CLU-007 Reposition a useful weaker page IF a weaker page has independent value but overlaps the stronger page’s task Major
• CLU-012 Test uncertain cluster boundaries IF merge/split evidence is inconclusive Baseline
• CON-001 Select format from task IF the dominant task is known Major
• CON-002 Answer early IF a user can benefit from a concise direct answer Minor
• CON-003 Require information advantage IF the proposed asset only restates widely available material Major
• CON-004 Prefer firsthand evidence where relevant IF the task involves reviews, demonstrations, processes, products, or lived outcomes Major
• CON-005 Make evidence visible IF a claim depends on a source, test, credential, or dataset Minor
• CON-007 Avoid arbitrary length targets IF a word count is proposed without a task-based reason Baseline
• CON-010 Use media when it improves the task IF an image, diagram, video, audio, or interactive can explain or demonstrate more effectively Major