Decisions
144 rules
Twelve areas, twelve rules each. Every rule is an IF / THEN / ELSE with a primary metric, a guardrail and the LAKA levels it operates at.
12 of 144 rules · clear filters
- BIZ-001 Define value before volume IF the program has no defined qualified business event Baseline
- BIZ-002 Traffic is diagnostic, not the north star IF organic traffic increases AND qualified conversions or margin do not Baseline
- BIZ-003 Separate forecasts from actuals IF search volume, CTR, conversion, or revenue is estimated Baseline
- BIZ-004 Respect fulfillment capacity IF expected qualified demand exceeds delivery or sales capacity Structural
- BIZ-005 Model offers separately IF different offers have materially different audiences, margins, sales cycles, or qualification rules Structural
- BIZ-006 Count assisted value carefully IF an informational asset rarely receives last-click conversions but appears in qualified journeys Baseline
- BIZ-007 Split branded and non-branded demand IF brand familiarity materially changes intent, CTR, or conversion Baseline
- BIZ-008 Include retention and expansion IF organic search serves existing customers, support, renewal, or repeat purchase tasks Major
- BIZ-009 Raise evidence thresholds for high stakes IF the topic can materially affect health, money, safety, legal rights, or major decisions Major
- BIZ-010 Resolve competing goals explicitly IF traffic, lead quality, margin, brand, retention, and learning objectives conflict Baseline
- BIZ-011 Allocate by marginal value IF multiple valid initiatives compete for limited resources Baseline
- BIZ-012 Use economic stop rules IF expected remaining incremental value is below expected cost OR risk exceeds tolerance Baseline