Decisions
The twelve areas
Each area holds exactly twelve rules, and each maps onto a band of the precedence order.
Business Value
12 rules · prefix
BIZ
Audience and Journey
12 rules · prefix AUD
Semantic Demand
12 rules · prefix SEM
Clustering and Canonical Ownership
12 rules · prefix CLU
Content, Format, and Evidence
12 rules · prefix CON
On-page and Search Appearance
12 rules · prefix ONP
Internal Graph and Architecture
12 rules · prefix GRF
External Authority and Earned Evidence
12 rules · prefix AUT
Technical Eligibility
12 rules · prefix TEC
Conversion and Experience
12 rules · prefix CVR
Measurement and Experimentation
12 rules · prefix EXP
Generative Search, Scale, and Governance
12 rules · prefix GOV