144 rules

144 of 144 rules · clear filters

• GRF-004 Create hubs for navigation needs IF a coherent task family requires users to choose among multiple paths Structural
• GRF-005 Validate supporting assets IF an adjacent question has independent demand, a complete answer, and a useful relationship to a core asset Major
• GRF-006 Reduce excessive depth IF important pages are difficult to reach through internal navigation Structural
• GRF-007 Use strong internal sources deliberately IF an authoritative owned page can naturally support a high-value target Minor
• GRF-008 Keep topical communities coherent IF a link crosses unrelated topic communities without user need Structural
• GRF-009 Make links crawlable IF navigation or internal discovery relies on nonstandard scripted interactions Structural
• GRF-010 Concentrate, do not hoard IF many low-value pages dilute attention and internal graph flow Structural
• GRF-011 Update the graph after migrations IF a page is merged, redirected, renamed, or retired Structural
• GRF-012 Measure paths, not link counts alone IF internal linking is evaluated Baseline
• AUT-001 Evaluate link quality multidimensionally IF an external link opportunity is considered Baseline
• AUT-002 Create a linkable reason IF outreach asks for attention without a concrete user benefit Major
• AUT-003 Support difficult commercial targets IF the target commercial page is unlikely to earn independent citations Major
• AUT-004 Reject manipulative placements IF a link requires deception, irrelevant insertion, undisclosed payment, or policy violation Baseline
• AUT-005 Prefer unique relevant domains IF many links come repeatedly from the same source while relevant independent sources are available Major
• AUT-006 Prefer contextual editorial placement IF a link can appear in a useful body context or only in a repeated footer/sidebar Major
• AUT-007 Use tool metrics as proxies IF DA, DR, UR, PA, traffic estimates, or difficulty scores are used Baseline
• AUT-008 Investigate lost evidence IF a valuable relevant link or mention disappears Minor
• AUT-009 Measure brand demand effects IF earned media or authoritative mentions may increase awareness without direct referral clicks Baseline
• AUT-010 Segment outreach by relationship IF prospects differ by audience, reason to care, or editorial context Major
• AUT-011 Compound original research IF original data or a benchmark performs well Structural
• AUT-012 Judge authority by target outcomes IF links or mentions increase but the target cluster does not improve Baseline
• TEC-001 Require public accessibility IF a page is intended for search visibility Baseline
• TEC-002 Use correct response states IF a canonical page is healthy and available Structural
• TEC-003 Validate rendered main content IF essential content or links depend on JavaScript Structural
• TEC-004 Separate crawling from indexing controls IF the goal is to keep a page out of search results Structural