144 rules

72 of 144 rules · clear filters

• TEC-003 Validate rendered main content IF essential content or links depend on JavaScript Structural
• TEC-005 Maintain canonical coherence IF multiple URLs represent substantially the same content Structural
• TEC-006 Keep sitemaps canonical and current IF a URL is important, canonical, and intended for indexing Structural
• TEC-008 Treat not-found pages intentionally IF a resource no longer exists and has no valid replacement Structural
• TEC-009 Control faceted and parameter volume IF filters, sorting, search, tracking, or session parameters create many near-duplicate URLs Structural
• CVR-004 Reduce form friction selectively IF form abandonment is high AND removed fields are not needed for qualification or routing Minor
• CVR-005 Optimize for lead quality IF lead count rises while acceptance, close rate, or margin falls Major
• CVR-008 Avoid premature hard selling IF the query is early-stage and commercial pressure harms task satisfaction Major
• CVR-011 Preserve message continuity IF the search promise, landing answer, CTA, and sales follow-up describe different outcomes Structural
• CVR-012 Protect user and brand guardrails IF a conversion intervention increases action but also complaints, refunds, low-quality leads, or distrust Minor
• EXP-002 Capture a baseline IF a change is about to be implemented Baseline
• EXP-003 Use a change ledger IF any SEO-relevant production change occurs Structural
• EXP-005 Set guardrails before launch IF a change can improve the primary metric while harming quality, accessibility, revenue, or trust Baseline
• EXP-012 Use explicit continue/revise/revert/retire decisions IF a review point is reached Baseline
• GOV-001 Keep foundational SEO as the base IF the goal includes visibility in generative search experiences Baseline
• GOV-004 Use query fan-out as a research map IF a broad request implies related information needs Major
• GOV-005 Block scaled content abuse IF content volume is generated primarily to manipulate rankings or AI responses without distinct user value Structural
• GOV-006 Measure generative visibility directly IF Search Console or another first-party surface provides generative-search reporting Baseline
• GOV-008 Prepare for agentic use through usability IF browser agents or assistive systems need to interpret and operate the site Structural
• GOV-009 Expose freshness and provenance IF data may change or be reused in generated answers Major
• GOV-011 Protect privacy, consent, and sensitive data IF volumetric generation or personalization uses personal, confidential, licensed, or restricted data Structural
• GOV-012 Pursue paradigm assets selectively IF a new tool, dataset, benchmark, diagnostic, or agent can complete the task far better than existing result classes Paradigm