144 rules

144 of 144 rules

• TEC-005 Maintain canonical coherence IF multiple URLs represent substantially the same content Structural
• TEC-006 Keep sitemaps canonical and current IF a URL is important, canonical, and intended for indexing Structural
• TEC-007 Redirect to the closest valid successor IF a URL permanently moves or is consolidated Structural
• TEC-008 Treat not-found pages intentionally IF a resource no longer exists and has no valid replacement Structural
• TEC-009 Control faceted and parameter volume IF filters, sorting, search, tracking, or session parameters create many near-duplicate URLs Structural
• TEC-010 Preserve content parity IF mobile, desktop, locale, or rendered versions differ Structural
• TEC-011 Prioritize real-user performance IF field performance or business outcomes show latency, instability, or interaction problems Minor
• TEC-012 Scale crawl work to site size and change rate IF the site is very large, rapidly changing, or shows crawl/index waste Structural
• CVR-001 Complete the search task before selling IF the page asks for conversion before delivering the promised answer Major
• CVR-002 Match nudge to journey state IF the next action is not adjacent to the user’s current state Minor
• CVR-003 Optimize speed for outcomes IF slow or unstable experience correlates with abandonment or conversion loss Minor
• CVR-004 Reduce form friction selectively IF form abandonment is high AND removed fields are not needed for qualification or routing Minor
• CVR-005 Optimize for lead quality IF lead count rises while acceptance, close rate, or margin falls Major
• CVR-006 Test CTA propositions, not colors alone IF a CTA underperforms Minor
• CVR-007 Place trust at the decision point IF users hesitate because scope, proof, identity, terms, price, or risk is unclear Major
• CVR-008 Avoid premature hard selling IF the query is early-stage and commercial pressure harms task satisfaction Major
• CVR-009 Design retention paths IF the organic visitor is an existing customer or user Major
• CVR-010 Measure satisfaction with task-specific events IF generic engagement metrics cannot show whether the task was completed Structural
• CVR-011 Preserve message continuity IF the search promise, landing answer, CTA, and sales follow-up describe different outcomes Structural
• CVR-012 Protect user and brand guardrails IF a conversion intervention increases action but also complaints, refunds, low-quality leads, or distrust Minor
• EXP-001 Require a mechanism hypothesis IF an intervention has no stated reason it should affect an outcome Baseline
• EXP-002 Capture a baseline IF a change is about to be implemented Baseline
• EXP-003 Use a change ledger IF any SEO-relevant production change occurs Structural
• EXP-004 Choose one primary metric IF an experiment has many possible success metrics Baseline
• EXP-005 Set guardrails before launch IF a change can improve the primary metric while harming quality, accessibility, revenue, or trust Baseline