144 rules

29 of 144 rules · clear filters

• AUD-004 Use adjacent next actions IF the proposed CTA requires substantially more trust or commitment than the current task supports Minor
• AUD-009 Account for device context IF device changes task conditions or interface needs Minor
• AUD-011 Explicitly exclude wrong audiences IF queries attract jobs, students, freebie seekers, unsupported geographies, or unrelated senses Baseline
• SEM-006 Use co-occurrence as context IF a term commonly appears near the topic but is not itself the user’s target Minor
• CLU-010 Protect established URLs IF an older URL has links, traffic, or history and the only proposed improvement is a prettier slug Minor
• CLU-011 Keep lexical variants together IF differences are spelling, word order, pluralization, abbreviation, or stemming without task change Minor
• CON-002 Answer early IF a user can benefit from a concise direct answer Minor
• CON-005 Make evidence visible IF a claim depends on a source, test, credential, or dataset Minor
• CON-006 State limitations IF evidence has uncertainty, sample limits, conflicts, exceptions, or changing conditions Minor
• ONP-001 Align the title with the task IF the title does not clearly identify the page’s dominant task or value Minor
• ONP-002 Use unique titles for unique canonicals IF two intended indexable canonical pages use materially duplicate titles Minor
• ONP-003 Measure title changes causally IF a title or snippet is changed Minor
• ONP-004 Write descriptions for decision support IF the result snippet can help users determine relevance Minor
• ONP-007 Reject keyword stuffing IF repetition exists primarily to influence ranking rather than aid comprehension Minor
• ONP-008 Describe meaningful images IF an image communicates information or functions as a link/control Minor
• ONP-009 Optimize new URLs, protect old ones IF a page has not launched Minor
• GRF-001 Link every priority page IF a page is intended to receive organic visibility Baseline
• GRF-002 Use descriptive anchors IF anchor text is generic and a natural descriptive label is available Minor
• GRF-003 Require user context for links IF a proposed link does not help the reader understand, compare, verify, or take the next step Minor
• GRF-007 Use strong internal sources deliberately IF an authoritative owned page can naturally support a high-value target Minor
• AUT-008 Investigate lost evidence IF a valuable relevant link or mention disappears Minor
• TEC-011 Prioritize real-user performance IF field performance or business outcomes show latency, instability, or interaction problems Minor
• CVR-002 Match nudge to journey state IF the next action is not adjacent to the user’s current state Minor
• CVR-003 Optimize speed for outcomes IF slow or unstable experience correlates with abandonment or conversion loss Minor
• CVR-004 Reduce form friction selectively IF form abandonment is high AND removed fields are not needed for qualification or routing Minor