# Monthly SEO Portfolio Review
Period:
Owner:
## Business
Contribution margin:
Qualified conversions:
Lead quality:
Capacity:
## Demand
Growing clusters:
Declining clusters:
New queries:
Brand/non-brand movement:
## Canonical ownership
Conflicts:
Merges needed:
Missing assets:
Uncertain clusters:
## Technical
Highest-value blockers:
Canonical agreement:
Eligible coverage:
Orphans/depth:
Field performance:
## Information products
Best task-completion assets:
Weak assets:
Evidence gaps:
Refreshes:
## Authority
Qualified new/lost domains:
Target lift:
Research/assets to compound:
## Experiments
Won:
Lost:
Uncertain:
Escalated:
Retired:
## Allocation decisions
Continue:
Expand:
Revise:
Reverse:
Escalate:
Retire:
Monitor:
## Generator updates
Weights increased:
Weights decreased:
New gates:
Removed assumptions:
