# Monthly SEO Portfolio Review
Period:
Owner:
## Executive metrics
Incremental organic contribution margin:
Qualified organic conversions:
Value-weighted non-brand clicks:
Value-weighted target-cluster visibility:
Eligible canonical coverage:
## Business and capacity
Lead quality:
Close/margin:
Capacity:
Guardrails:
## Demand
Growing clusters:
Declining clusters:
Emerging tasks:
Wrong-audience demand:
Branded/non-branded changes:
## Canonical ownership
Conflicts:
Merges:
Repositions:
Retirements:
Missing owners:
## Assets and experience
Best task completion:
Weak formats:
Evidence gaps:
Freshness:
Conversion discontinuities:
## Technical
P0 blockers:
Canonical agreement:
Orphans/depth:
Duplicate/facet volume:
Field performance:
## Authority
Qualified new/lost evidence:
Target lift:
Assets to compound:
## Experiments
Continue:
Expand:
Revise:
Reverse:
Escalate:
Retire:
Monitor:
## Generator update
Increase weights:
Decrease weights:
New hard gates:
Changed assumptions:
Next portfolio:
