Decisions
144 rules
Twelve areas, twelve rules each. Every rule is an IF / THEN / ELSE with a primary metric, a guardrail and the LAKA levels it operates at.
29 of 144 rules · clear filters
- CVR-006 Test CTA propositions, not colors alone IF a CTA underperforms Minor
- CVR-012 Protect user and brand guardrails IF a conversion intervention increases action but also complaints, refunds, low-quality leads, or distrust Minor
- EXP-010 Distinguish single-variable and package tests IF several material variables change together Minor
- EXP-011 Escalate by diagnosed mechanism IF a lower-level LAKA intervention fails Minor