{"count":24,"limit":50,"offset":0,"results":[{"id":"TPL-A","letter":"A","name":"Business and value model","body":"# Business Value Model\n\nBusiness:\nOffer:\nAudience:\nGeography:\nPrimary business goal:\nQualified value event:\nQualification rule:\nAverage revenue per event:\nAverage contribution margin per event:\nCapacity constraint:\nSales-cycle length:\nRetention/expansion value:\nPrimary guardrails:\nData sources:\nKnown limitations:","blocks":[{"lang":"markdown","code":"# Business Value Model\n\nBusiness:\nOffer:\nAudience:\nGeography:\nPrimary business goal:\nQualified value event:\nQualification rule:\nAverage revenue per event:\nAverage contribution margin per event:\nCapacity constraint:\nSales-cycle length:\nRetention/expansion value:\nPrimary guardrails:\nData sources:\nKnown limitations:"}],"tables":[],"prose":[],"source":{"document":"07","file":"07-PAGE-AND-CLUSTER-TEMPLATES.md","heading":"Template A — Business and value model"}},{"id":"TPL-B","letter":"B","name":"Audience–task card","body":"# Audience–Task Card\n\nAudience ID:\nSegment:\nRole:\nIndustry:\nExperience:\nProblem awareness:\nSolution awareness:\nUrgency:\nBudget/risk:\nGeography:\nLanguage:\nDevice/context:\nAccessibility conditions:\n\nProblem or desire:\nTask verb:\nTask object:\nCompletion condition:\nIntent:\nJourney state:\nCommon language:\nObjections:\nWrong-audience exclusions:\nDesired next state:\nBusiness value event:","blocks":[{"lang":"markdown","code":"# Audience–Task Card\n\nAudience ID:\nSegment:\nRole:\nIndustry:\nExperience:\nProblem awareness:\nSolution awareness:\nUrgency:\nBudget/risk:\nGeography:\nLanguage:\nDevice/context:\nAccessibility conditions:\n\nProblem or desire:\nTask verb:\nTask object:\nCompletion condition:\nIntent:\nJourney state:\nCommon language:\nObjections:\nWrong-audience exclusions:\nDesired next state:\nBusiness value event:"}],"tables":[],"prose":[],"source":{"document":"07","file":"07-PAGE-AND-CLUSTER-TEMPLATES.md","heading":"Template B — Audience–task card"}},{"id":"TPL-C","letter":"C","name":"Semantic demand inventory","body":"","blocks":[],"tables":[{"headers":["Candidate ID","Parent","Concept/entity","Relation","Attribute","Value","Audience","Task","Intent","Modifier","Query evidence","Exclusions","Confidence"],"rows":[]}],"prose":[],"source":{"document":"07","file":"07-PAGE-AND-CLUSTER-TEMPLATES.md","heading":"Template C — Semantic demand inventory"}},{"id":"TPL-D","letter":"D","name":"Intent-cluster brief","body":"# Intent Cluster\n\nCluster ID:\nWorking name:\nParent concept:\nDominant task:\nCompletion condition:\nIntent:\nJourney state:\nAudience:\nConditions:\n\nRepresentative query:\nSame-intent variants:\nEntities:\nRelations:\nAttributes:\nQuestions:\nAdjacent intents:\nExclusions:\n\nDemand evidence:\nBusiness value:\nExpected result forms:\nCurrent competing result forms:\nInformation gap:\nInformation advantage:\nCluster confidence:\n\nIntended canonical URL:\nExisting URLs:\nSupporting assets:\nNext action:\nPrimary metric:\nGuardrails:\nOwner:\nStatus:","blocks":[{"lang":"markdown","code":"# Intent Cluster\n\nCluster ID:\nWorking name:\nParent concept:\nDominant task:\nCompletion condition:\nIntent:\nJourney state:\nAudience:\nConditions:\n\nRepresentative query:\nSame-intent variants:\nEntities:\nRelations:\nAttributes:\nQuestions:\nAdjacent intents:\nExclusions:\n\nDemand evidence:\nBusiness value:\nExpected result forms:\nCurrent competing result forms:\nInformation gap:\nInformation advantage:\nCluster confidence:\n\nIntended canonical URL:\nExisting URLs:\nSupporting assets:\nNext action:\nPrimary metric:\nGuardrails:\nOwner:\nStatus:"}],"tables":[],"prose":[],"source":{"document":"07","file":"07-PAGE-AND-CLUSTER-TEMPLATES.md","heading":"Template D — Intent-cluster brief"}},{"id":"TPL-E","letter":"E","name":"Same-page / separate-page decision","body":"# Cluster Boundary Test\n\nCandidate A:\nCandidate B:\n\nSame sense? yes/no/uncertain\nSame dominant task? yes/no/uncertain\nSame completion condition? yes/no/uncertain\nCompatible answer structure? yes/no/uncertain\nCompatible result class? yes/no/uncertain\nCompatible audience state? yes/no/uncertain\nCompatible next action? yes/no/uncertain\nSubstantial current result overlap? yes/no/uncertain\nIndependent user value if separated? high/medium/low\nMaintenance cost if separated? high/medium/low\n\nDecision:\n- Merge\n- Split\n- Keep provisional\n- Test\n\nReason:\nCanonical owner:\nUncertainty:\nReview trigger:","blocks":[{"lang":"markdown","code":"# Cluster Boundary Test\n\nCandidate A:\nCandidate B:\n\nSame sense? yes/no/uncertain\nSame dominant task? yes/no/uncertain\nSame completion condition? yes/no/uncertain\nCompatible answer structure? yes/no/uncertain\nCompatible result class? yes/no/uncertain\nCompatible audience state? yes/no/uncertain\nCompatible next action? yes/no/uncertain\nSubstantial current result overlap? yes/no/uncertain\nIndependent user value if separated? high/medium/low\nMaintenance cost if separated? high/medium/low\n\nDecision:\n- Merge\n- Split\n- Keep provisional\n- Test\n\nReason:\nCanonical owner:\nUncertainty:\nReview trigger:"}],"tables":[],"prose":[],"source":{"document":"07","file":"07-PAGE-AND-CLUSTER-TEMPLATES.md","heading":"Template E — Same-page / separate-page decision"}},{"id":"TPL-F","letter":"F","name":"Canonical registry","body":"","blocks":[],"tables":[{"headers":["Cluster ID","Dominant task","Intended canonical","Existing competing URLs","Decision","Redirect/canonical action","Internal-link action","Status"],"rows":[]}],"prose":[],"source":{"document":"07","file":"07-PAGE-AND-CLUSTER-TEMPLATES.md","heading":"Template F — Canonical registry"}},{"id":"TPL-G","letter":"G","name":"Page specification","body":"# Page Specification\n\nPage ID:\nCluster ID:\nCanonical URL:\nPage type:\nOwner:\nStatus:\n\n## Audience and task\nAudience:\nConditions:\nDominant task:\nCompletion condition:\nIntent:\nJourney state:\nNext logical action:\n\n## Search language\nRepresentative query:\nSame-intent variants:\nExclusions:\nExpected search appearances:\nCompeting result forms:\n\n## Promise and answer\nTitle proposition:\nDirect answer:\nCore promise:\nUser success condition:\n\n## Information architecture\nRequired sections:\nRequired entities:\nRequired relations:\nRequired attributes:\nRequired comparisons:\nRequired edge cases:\nRequired FAQs:\n\n## Format\nPrimary format:\nSupporting media:\nInteractive element:\nDownloadable:\nAccessibility requirements:\n\n## Evidence\nFirsthand evidence:\nOriginal data:\nPrimary sources:\nExpert review:\nCase proof:\nMethodology:\nLimitations:\nFreshness date:\nRefresh trigger:\n\n## Graph\nParent/hub:\nPrerequisite links:\nSupporting links:\nComparison links:\nCommercial/next-step links:\nRequired links into page:\nRequired links out:\n\n## Technical\nIntended index state:\nStatus:\nCanonical:\nSitemap:\nStructured data:\nRendering requirements:\nPerformance risks:\nLocale/device notes:\n\n## Measurement\nPrimary metric:\nSecondary metrics:\nGuardrails:\nBaseline:\nChange ID:\nMinimum exposure:\nDecision rule:","blocks":[{"lang":"markdown","code":"# Page Specification\n\nPage ID:\nCluster ID:\nCanonical URL:\nPage type:\nOwner:\nStatus:\n\n## Audience and task\nAudience:\nConditions:\nDominant task:\nCompletion condition:\nIntent:\nJourney state:\nNext logical action:\n\n## Search language\nRepresentative query:\nSame-intent variants:\nExclusions:\nExpected search appearances:\nCompeting result forms:\n\n## Promise and answer\nTitle proposition:\nDirect answer:\nCore promise:\nUser success condition:\n\n## Information architecture\nRequired sections:\nRequired entities:\nRequired relations:\nRequired attributes:\nRequired comparisons:\nRequired edge cases:\nRequired FAQs:\n\n## Format\nPrimary format:\nSupporting media:\nInteractive element:\nDownloadable:\nAccessibility requirements:\n\n## Evidence\nFirsthand evidence:\nOriginal data:\nPrimary sources:\nExpert review:\nCase proof:\nMethodology:\nLimitations:\nFreshness date:\nRefresh trigger:\n\n## Graph\nParent/hub:\nPrerequisite links:\nSupporting links:\nComparison links:\nCommercial/next-step links:\nRequired links into page:\nRequired links out:\n\n## Technical\nIntended index state:\nStatus:\nCanonical:\nSitemap:\nStructured data:\nRendering requirements:\nPerformance risks:\nLocale/device notes:\n\n## Measurement\nPrimary metric:\nSecondary metrics:\nGuardrails:\nBaseline:\nChange ID:\nMinimum exposure:\nDecision rule:"}],"tables":[],"prose":[],"source":{"document":"07","file":"07-PAGE-AND-CLUSTER-TEMPLATES.md","heading":"Template G — Page specification"}},{"id":"TPL-H","letter":"H","name":"LAKA 50-cell change matrix","body":"","blocks":[],"tables":[{"headers":["Internal variable","Baseline","Minor change","Major change","Structural change","Paradigm change"],"rows":[["Object","","","","",""],["Conditions","","","","",""],["Actions","","","","",""],["Tools","","","","",""],["Resources","","","","",""],["Outcomes","","","","",""],["Feedback","","","","",""],["Constraints","","","","",""],["Value","","","","",""],["Failure mode","","","","",""]]}],"prose":["Attach the fourteen descriptors to every shortlisted change."],"source":{"document":"07","file":"07-PAGE-AND-CLUSTER-TEMPLATES.md","heading":"Template H — LAKA 50-cell change matrix"}},{"id":"TPL-I","letter":"I","name":"Fourteen-variable change descriptor","body":"Change ID:\nLAKA level:\n\nMagnitude:\nRate:\nDirection:\nScope:\nDepth:\nDuration:\nFrequency:\nAcceleration:\nVariability:\nDetectability:\nReversibility:\nPropagation:\nAmplification:\nAccumulation:","blocks":[{"lang":"markdown","code":"Change ID:\nLAKA level:\n\nMagnitude:\nRate:\nDirection:\nScope:\nDepth:\nDuration:\nFrequency:\nAcceleration:\nVariability:\nDetectability:\nReversibility:\nPropagation:\nAmplification:\nAccumulation:"}],"tables":[],"prose":[],"source":{"document":"07","file":"07-PAGE-AND-CLUSTER-TEMPLATES.md","heading":"Template I — Fourteen-variable change descriptor"}},{"id":"TPL-J","letter":"J","name":"Experiment card","body":"# SEO Experiment\n\nExperiment ID:\nDate:\nOwner:\nObject:\nLAKA level:\n\nHypothesis:\nMechanism:\nTreatment:\nTreatment scope:\nComparison/control:\nBaseline:\nMinimum exposure:\nMaximum review date:\n\nPrimary metric:\nExpected direction:\nExpected minimum useful effect:\nSecondary metrics:\nGuardrails:\nRollback:\n\nMagnitude:\nRate:\nDirection:\nScope:\nDepth:\nDuration:\nFrequency:\nAcceleration:\nVariability:\nDetectability:\nReversibility:\nPropagation:\nAmplification:\nAccumulation:\n\nDecision:\n- Continue\n- Expand\n- Revise\n- Reverse\n- Escalate\n- Retire\n- Monitor\n\nResult:\nUncertainty:\nLearning:\nRule-weight update:","blocks":[{"lang":"markdown","code":"# SEO Experiment\n\nExperiment ID:\nDate:\nOwner:\nObject:\nLAKA level:\n\nHypothesis:\nMechanism:\nTreatment:\nTreatment scope:\nComparison/control:\nBaseline:\nMinimum exposure:\nMaximum review date:\n\nPrimary metric:\nExpected direction:\nExpected minimum useful effect:\nSecondary metrics:\nGuardrails:\nRollback:\n\nMagnitude:\nRate:\nDirection:\nScope:\nDepth:\nDuration:\nFrequency:\nAcceleration:\nVariability:\nDetectability:\nReversibility:\nPropagation:\nAmplification:\nAccumulation:\n\nDecision:\n- Continue\n- Expand\n- Revise\n- Reverse\n- Escalate\n- Retire\n- Monitor\n\nResult:\nUncertainty:\nLearning:\nRule-weight update:"}],"tables":[],"prose":[],"source":{"document":"07","file":"07-PAGE-AND-CLUSTER-TEMPLATES.md","heading":"Template J — Experiment card"}},{"id":"TPL-K","letter":"K","name":"Opportunity scorecard","body":"Adjusted priority\n=\nvalue factors\n/\ncost factors\n× evidence confidence\n× measurement confidence","blocks":[{"lang":"text","code":"Adjusted priority\n=\nvalue factors\n/\ncost factors\n× evidence confidence\n× measurement confidence"}],"tables":[{"headers":["Factor","0–5 score","Evidence","Confidence"],"rows":[["Demand confidence","","",""],["Business fit","","",""],["Task value","","",""],["Information advantage","","",""],["Conversion value","","",""],["Attainability","","",""],["Existing signal","","",""],["Reuse potential","","",""],["Learning value","","",""],["Production effort","","",""],["Technical risk","","",""],["Maintenance burden","","",""],["Time to learning","","",""]]}],"prose":[],"source":{"document":"07","file":"07-PAGE-AND-CLUSTER-TEMPLATES.md","heading":"Template K — Opportunity scorecard"}},{"id":"TPL-L","letter":"L","name":"Technical state record","body":"","blocks":[],"tables":[{"headers":["URL","Intended state","Accessible","Status","Rendered","Robots","Index directive","Declared canonical","Selected canonical","Indexed","Sitemap","In-links","Depth","CWV","Structured data","Priority"],"rows":[]}],"prose":[],"source":{"document":"07","file":"07-PAGE-AND-CLUSTER-TEMPLATES.md","heading":"Template L — Technical state record"}},{"id":"TPL-M","letter":"M","name":"Internal graph map","body":"definition_of\nprerequisite_of\nexample_of\nevidence_for\ncomparison_to\nalternative_to\nstep_before\nstep_after\nsupports\nconverts_to\nlocation_variant_of\nservice_variant_of","blocks":[{"lang":"text","code":"definition_of\nprerequisite_of\nexample_of\nevidence_for\ncomparison_to\nalternative_to\nstep_before\nstep_after\nsupports\nconverts_to\nlocation_variant_of\nservice_variant_of"}],"tables":[{"headers":["Source URL","Edge type","Anchor/context","Target URL","User reason","Crawlable","Priority","Change ID"],"rows":[]}],"prose":["Allowed edge types:"],"source":{"document":"07","file":"07-PAGE-AND-CLUSTER-TEMPLATES.md","heading":"Template M — Internal graph map"}},{"id":"TPL-N","letter":"N","name":"Authority campaign","body":"# Authority Campaign\n\nCampaign ID:\nTarget cluster:\nTarget URL:\nBusiness outcome:\nDiagnosed gap:\n\nLinkable reason:\nEvidence asset:\nRelevant audiences:\nPublisher/prospect classes:\nOutreach propositions:\nDisclosures:\nPlacement requirements:\nRejected placement conditions:\n\nPrimary metric:\nQualified-domain definition:\nTarget-page metric:\nBrand-demand metric:\nConversion metric:\nRetention check:\nOwner:\nRefresh/compound plan:","blocks":[{"lang":"markdown","code":"# Authority Campaign\n\nCampaign ID:\nTarget cluster:\nTarget URL:\nBusiness outcome:\nDiagnosed gap:\n\nLinkable reason:\nEvidence asset:\nRelevant audiences:\nPublisher/prospect classes:\nOutreach propositions:\nDisclosures:\nPlacement requirements:\nRejected placement conditions:\n\nPrimary metric:\nQualified-domain definition:\nTarget-page metric:\nBrand-demand metric:\nConversion metric:\nRetention check:\nOwner:\nRefresh/compound plan:"}],"tables":[],"prose":[],"source":{"document":"07","file":"07-PAGE-AND-CLUSTER-TEMPLATES.md","heading":"Template N — Authority campaign"}},{"id":"TPL-O","letter":"O","name":"Content refresh / merge / retirement decision","body":"URL:\nCluster:\nDistinct task still valid?:\nDemand:\nBusiness value:\nLinks/evidence:\nConversions:\nFreshness:\nAccuracy:\nMaintenance burden:\nCompeting owned URLs:\nDependencies:\n\nDecision:\n- Preserve\n- Refresh\n- Reposition\n- Merge\n- Redirect\n- Noindex\n- Archive\n- Remove\n\nReason:\nMigration steps:\nGuardrails:\nObservation plan:","blocks":[{"lang":"markdown","code":"URL:\nCluster:\nDistinct task still valid?:\nDemand:\nBusiness value:\nLinks/evidence:\nConversions:\nFreshness:\nAccuracy:\nMaintenance burden:\nCompeting owned URLs:\nDependencies:\n\nDecision:\n- Preserve\n- Refresh\n- Reposition\n- Merge\n- Redirect\n- Noindex\n- Archive\n- Remove\n\nReason:\nMigration steps:\nGuardrails:\nObservation plan:"}],"tables":[],"prose":[],"source":{"document":"07","file":"07-PAGE-AND-CLUSTER-TEMPLATES.md","heading":"Template O — Content refresh / merge / retirement decision"}},{"id":"TPL-P","letter":"P","name":"Monthly portfolio review","body":"# Monthly SEO Portfolio Review\n\nPeriod:\nOwner:\n\n## Business\nContribution margin:\nQualified conversions:\nLead quality:\nCapacity:\n\n## Demand\nGrowing clusters:\nDeclining clusters:\nNew queries:\nBrand/non-brand movement:\n\n## Canonical ownership\nConflicts:\nMerges needed:\nMissing assets:\nUncertain clusters:\n\n## Technical\nHighest-value blockers:\nCanonical agreement:\nEligible coverage:\nOrphans/depth:\nField performance:\n\n## Information products\nBest task-completion assets:\nWeak assets:\nEvidence gaps:\nRefreshes:\n\n## Authority\nQualified new/lost domains:\nTarget lift:\nResearch/assets to compound:\n\n## Experiments\nWon:\nLost:\nUncertain:\nEscalated:\nRetired:\n\n## Allocation decisions\nContinue:\nExpand:\nRevise:\nReverse:\nEscalate:\nRetire:\nMonitor:\n\n## Generator updates\nWeights increased:\nWeights decreased:\nNew gates:\nRemoved assumptions:","blocks":[{"lang":"markdown","code":"# Monthly SEO Portfolio Review\n\nPeriod:\nOwner:\n\n## Business\nContribution margin:\nQualified conversions:\nLead quality:\nCapacity:\n\n## Demand\nGrowing clusters:\nDeclining clusters:\nNew queries:\nBrand/non-brand movement:\n\n## Canonical ownership\nConflicts:\nMerges needed:\nMissing assets:\nUncertain clusters:\n\n## Technical\nHighest-value blockers:\nCanonical agreement:\nEligible coverage:\nOrphans/depth:\nField performance:\n\n## Information products\nBest task-completion assets:\nWeak assets:\nEvidence gaps:\nRefreshes:\n\n## Authority\nQualified new/lost domains:\nTarget lift:\nResearch/assets to compound:\n\n## Experiments\nWon:\nLost:\nUncertain:\nEscalated:\nRetired:\n\n## Allocation decisions\nContinue:\nExpand:\nRevise:\nReverse:\nEscalate:\nRetire:\nMonitor:\n\n## Generator updates\nWeights increased:\nWeights decreased:\nNew gates:\nRemoved assumptions:"}],"tables":[],"prose":[],"source":{"document":"07","file":"07-PAGE-AND-CLUSTER-TEMPLATES.md","heading":"Template P — Monthly portfolio review"}},{"id":"FILE-authority-campaign","name":"Earned Evidence and Authority Campaign","filename":"templates/authority-campaign.md","body":"# Earned Evidence and Authority Campaign\n\nCampaign ID:\nTarget cluster:\nTarget canonical URL:\nBusiness outcome:\nDiagnosed evidence/authority gap:\n\n## Linkable reason\nOriginal data:\nTool/utility:\nMethodology:\nVisual asset:\nExpert collaboration:\nCase evidence:\nNews/change:\nCorrection/replacement value:\n\n## Audiences\nWho benefits:\nPublisher/prospect classes:\nReason each class should care:\nRejected prospect conditions:\n\n## Outreach\nProposition:\nEvidence package:\nDisclosure:\nFollow-up rule:\nStop rule:\n\n## Measurement\nQualified-domain definition:\nPlacement type:\nRetained link/mention:\nReferral:\nBranded demand:\nTarget-cluster visibility:\nAssisted conversion:\nContribution value:\nRefresh/compound plan:\n"},{"id":"FILE-canonical-registry","name":"Canonical Intent Registry","filename":"templates/canonical-registry.md","body":"# Canonical Intent Registry\n\n| Cluster ID | Dominant task | Representative query | Intended canonical URL | Existing competing URLs | Status | Confidence | Merge/split decision | Redirect/canonical action | Internal-link action | Owner |\n|---|---|---|---|---|---|---:|---|---|---|---|\n\n## Ownership rule\n\n```text\nFOR EACH dominant intent cluster:\n    EXACTLY ONE intended canonical owner.\n```\n\n## Conflict review\n\nCluster:\nObserved ranking URLs:\nDominant URL share:\nURL entropy:\nValue by URL:\nSame task?:\nWrong landing page?:\nDivided links?:\nDecision:\n"},{"id":"FILE-intent-cluster-brief","name":"Intent Cluster Brief","filename":"templates/intent-cluster-brief.md","body":"# Intent Cluster Brief\n\nCluster ID:\nWorking name:\nStatus: research / provisional / approved / implemented / monitor / merge / retire / rejected\n\n## Audience and task\nAudience:\nConditions:\nProblem/desire:\nTask verb:\nTask object:\nCompletion condition:\nIntent:\nJourney state:\nNext desired state:\n\n## Semantics\nParent concept:\nRepresentative query:\nSame-intent variants:\nEntities:\nRelations:\nAttributes:\nAttribute values:\nSupporting questions:\nAdjacent intents:\nHomonyms/wrong senses:\nExclusions:\n\n## Evidence\nSearch Console:\nCustomer language:\nSales/support:\nResult-set evidence:\nCompetitor evidence:\nMarket evidence:\nConfidence:\n\n## Canonical ownership\nIntended canonical URL:\nExisting URLs:\nPotential conflicts:\nMerge/split decision:\nSupporting assets:\n\n## Value\nQualified event:\nExpected business role:\nInformation advantage:\nMaintenance burden:\nOpportunity score:\nPrimary metric:\nGuardrails:\nOwner:\nReview trigger:\n"},{"id":"FILE-laka-change-matrix","name":"LAKA SEO Change Matrix","filename":"templates/laka-change-matrix.md","body":"# LAKA SEO Change Matrix\n\nTarget object:\nBusiness goal:\nDiagnosed failure:\nPrimary metric:\n\n| Internal variable | Baseline | Minor Change | Major Change | Structural Change | Paradigm Change |\n|---|---|---|---|---|---|\n| Object | | | | | |\n| Conditions | | | | | |\n| Actions | | | | | |\n| Tools | | | | | |\n| Resources | | | | | |\n| Outcomes | | | | | |\n| Feedback | | | | | |\n| Constraints | | | | | |\n| Value | | | | | |\n| Failure mode | | | | | |\n\n## Shortlisted change signature\n\nChange ID:\nSelected LAKA level:\nMagnitude:\nRate:\nDirection:\nScope:\nDepth:\nDuration:\nFrequency:\nAcceleration:\nVariability:\nDetectability:\nReversibility:\nPropagation:\nAmplification:\nAccumulation:\n\n## Boolean decision\n\n```text\nIF\nAND\nOR\nNOT\nTHEN\nELSE\nUNTIL\n```\n"},{"id":"FILE-monthly-portfolio-review","name":"Monthly SEO Portfolio Review","filename":"templates/monthly-portfolio-review.md","body":"# Monthly SEO Portfolio Review\n\nPeriod:\nOwner:\n\n## Executive metrics\nIncremental organic contribution margin:\nQualified organic conversions:\nValue-weighted non-brand clicks:\nValue-weighted target-cluster visibility:\nEligible canonical coverage:\n\n## Business and capacity\nLead quality:\nClose/margin:\nCapacity:\nGuardrails:\n\n## Demand\nGrowing clusters:\nDeclining clusters:\nEmerging tasks:\nWrong-audience demand:\nBranded/non-branded changes:\n\n## Canonical ownership\nConflicts:\nMerges:\nRepositions:\nRetirements:\nMissing owners:\n\n## Assets and experience\nBest task completion:\nWeak formats:\nEvidence gaps:\nFreshness:\nConversion discontinuities:\n\n## Technical\nP0 blockers:\nCanonical agreement:\nOrphans/depth:\nDuplicate/facet volume:\nField performance:\n\n## Authority\nQualified new/lost evidence:\nTarget lift:\nAssets to compound:\n\n## Experiments\nContinue:\nExpand:\nRevise:\nReverse:\nEscalate:\nRetire:\nMonitor:\n\n## Generator update\nIncrease weights:\nDecrease weights:\nNew hard gates:\nChanged assumptions:\nNext portfolio:\n"},{"id":"FILE-page-specification","name":"SEO Page Specification","filename":"templates/page-specification.md","body":"# SEO Page Specification\n\nPage ID:\nCluster ID:\nCanonical URL:\nPage type:\nOwner:\nStatus:\n\n## Governing sentence\nGoal:\nAudience:\nConditions:\nTask:\nIntent:\nQuery cluster:\nFormat:\nEvidence:\nGraph role:\nNext action:\nPrimary metric:\nConstraints:\n\n## Search language\nRepresentative query:\nSame-intent variants:\nExclusions:\nExpected search appearances:\nCurrent competing result forms:\n\n## Promise\nTitle proposition:\nDirect answer:\nCore promise:\nTask completion condition:\n\n## Information architecture\nRequired sections:\nRequired entities:\nRequired relations:\nRequired attributes:\nRequired comparison/decision support:\nEdge cases:\nFAQs:\n\n## Experience\nPrimary format:\nSupporting media:\nInteractive element:\nAccessibility:\nMobile conditions:\nPerformance risks:\n\n## Evidence\nFirsthand experience:\nOriginal data:\nPrimary sources:\nExpert review:\nCase evidence:\nMethodology:\nLimitations:\nLast verified:\nRefresh trigger:\n\n## Internal graph\nParent/hub:\nPrerequisites:\nSupporting pages:\nComparisons:\nAlternatives:\nEvidence pages:\nNext-step pages:\nRequired inbound links:\nRequired outbound links:\n\n## Technical\nIntended index state:\nExpected status:\nDeclared canonical:\nSitemap:\nRendering:\nStructured data:\nLocale/international:\nMigration notes:\n\n## Measurement\nChange ID:\nBaseline:\nPrimary metric:\nSecondary metrics:\nGuardrails:\nMinimum exposure:\nDecision rule:\nRollback:\n"},{"id":"FILE-seo-experiment-card","name":"SEO Experiment Card","filename":"templates/seo-experiment-card.md","body":"# SEO Experiment Card\n\nExperiment ID:\nOwner:\nStart date:\nObject:\nCluster:\nLAKA level:\n\n## Hypothesis\nIF:\nTHEN:\nBECAUSE:\nWHILE:\n\n## Treatment\nAction:\nScope:\nComparison/control:\nChange package or single variable:\nRollback:\n\n## Baseline\nSearch state:\nTask outcome:\nBusiness outcome:\nTechnical state:\nContext/seasonality:\n\n## Measurement\nPrimary metric:\nExpected direction:\nMinimum useful effect:\nSecondary metrics:\nGuardrails:\nMinimum crawl/index exposure:\nMinimum impression/session/conversion exposure:\nMaximum review point:\n\n## LAKA descriptors\nMagnitude:\nRate:\nDirection:\nScope:\nDepth:\nDuration:\nFrequency:\nAcceleration:\nVariability:\nDetectability:\nReversibility:\nPropagation:\nAmplification:\nAccumulation:\n\n## Decision\nContinue / Expand / Revise / Reverse / Escalate / Retire / Monitor\n\nResult:\nUncertainty:\nLearning:\nRule update:\n"},{"id":"FILE-technical-state-audit","name":"Technical State Audit","filename":"templates/technical-state-audit.md","body":"# Technical State Audit\n\nSite:\nScope:\nDate:\nOwner:\n\n| URL | Priority/value | Intended index state | Accessible | Status | Rendered | Robots | Index directive | Declared canonical | Selected canonical | Indexed | Sitemap | In-links | Depth | Field LCP | Field INP | Field CLS | Structured data | Decision |\n|---|---:|---|---|---:|---|---|---|---|---|---|---|---:|---:|---:|---:|---:|---|---|\n\n## Value-ranked issues\n\n| Issue | Affected priority URLs | Affected demand/value | Probability of impact | Effort | Risk | Priority | LAKA level |\n|---|---:|---:|---:|---:|---:|---:|---|\n\n## Decision logic\n\n```text\nIF issue blocks measurement or eligibility\nTHEN P0.\n\nELSE IF issue affects a high-value canonical cohort\nTHEN score by incremental value / effort.\n\nELSE monitor or batch with maintenance.\n```\n"}]}