# 07 — Page and Cluster Templates

Copy these templates into your project. Keep unknown fields visible as research questions.

---

## Template A — Business and value model

```markdown
# Business Value Model

Business:
Offer:
Audience:
Geography:
Primary business goal:
Qualified value event:
Qualification rule:
Average revenue per event:
Average contribution margin per event:
Capacity constraint:
Sales-cycle length:
Retention/expansion value:
Primary guardrails:
Data sources:
Known limitations:
```

---

## Template B — Audience–task card

```markdown
# Audience–Task Card

Audience ID:
Segment:
Role:
Industry:
Experience:
Problem awareness:
Solution awareness:
Urgency:
Budget/risk:
Geography:
Language:
Device/context:
Accessibility conditions:

Problem or desire:
Task verb:
Task object:
Completion condition:
Intent:
Journey state:
Common language:
Objections:
Wrong-audience exclusions:
Desired next state:
Business value event:
```

---

## Template C — Semantic demand inventory

| Candidate ID | Parent | Concept/entity | Relation | Attribute | Value | Audience | Task | Intent | Modifier | Query evidence | Exclusions | Confidence |
|---|---|---|---|---|---|---|---|---|---|---|---|---|

---

## Template D — Intent-cluster brief

```markdown
# Intent Cluster

Cluster ID:
Working name:
Parent concept:
Dominant task:
Completion condition:
Intent:
Journey state:
Audience:
Conditions:

Representative query:
Same-intent variants:
Entities:
Relations:
Attributes:
Questions:
Adjacent intents:
Exclusions:

Demand evidence:
Business value:
Expected result forms:
Current competing result forms:
Information gap:
Information advantage:
Cluster confidence:

Intended canonical URL:
Existing URLs:
Supporting assets:
Next action:
Primary metric:
Guardrails:
Owner:
Status:
```

---

## Template E — Same-page / separate-page decision

```markdown
# Cluster Boundary Test

Candidate A:
Candidate B:

Same sense? yes/no/uncertain
Same dominant task? yes/no/uncertain
Same completion condition? yes/no/uncertain
Compatible answer structure? yes/no/uncertain
Compatible result class? yes/no/uncertain
Compatible audience state? yes/no/uncertain
Compatible next action? yes/no/uncertain
Substantial current result overlap? yes/no/uncertain
Independent user value if separated? high/medium/low
Maintenance cost if separated? high/medium/low

Decision:
- Merge
- Split
- Keep provisional
- Test

Reason:
Canonical owner:
Uncertainty:
Review trigger:
```

---

## Template F — Canonical registry

| Cluster ID | Dominant task | Intended canonical | Existing competing URLs | Decision | Redirect/canonical action | Internal-link action | Status |
|---|---|---|---|---|---|---|---|

---

## Template G — Page specification

```markdown
# Page Specification

Page ID:
Cluster ID:
Canonical URL:
Page type:
Owner:
Status:

## Audience and task
Audience:
Conditions:
Dominant task:
Completion condition:
Intent:
Journey state:
Next logical action:

## Search language
Representative query:
Same-intent variants:
Exclusions:
Expected search appearances:
Competing result forms:

## Promise and answer
Title proposition:
Direct answer:
Core promise:
User success condition:

## Information architecture
Required sections:
Required entities:
Required relations:
Required attributes:
Required comparisons:
Required edge cases:
Required FAQs:

## Format
Primary format:
Supporting media:
Interactive element:
Downloadable:
Accessibility requirements:

## Evidence
Firsthand evidence:
Original data:
Primary sources:
Expert review:
Case proof:
Methodology:
Limitations:
Freshness date:
Refresh trigger:

## Graph
Parent/hub:
Prerequisite links:
Supporting links:
Comparison links:
Commercial/next-step links:
Required links into page:
Required links out:

## Technical
Intended index state:
Status:
Canonical:
Sitemap:
Structured data:
Rendering requirements:
Performance risks:
Locale/device notes:

## Measurement
Primary metric:
Secondary metrics:
Guardrails:
Baseline:
Change ID:
Minimum exposure:
Decision rule:
```

---

## Template H — LAKA 50-cell change matrix

| Internal variable | Baseline | Minor change | Major change | Structural change | Paradigm change |
|---|---|---|---|---|---|
| Object | | | | | |
| Conditions | | | | | |
| Actions | | | | | |
| Tools | | | | | |
| Resources | | | | | |
| Outcomes | | | | | |
| Feedback | | | | | |
| Constraints | | | | | |
| Value | | | | | |
| Failure mode | | | | | |

Attach the fourteen descriptors to every shortlisted change.

---

## Template I — Fourteen-variable change descriptor

```markdown
Change ID:
LAKA level:

Magnitude:
Rate:
Direction:
Scope:
Depth:
Duration:
Frequency:
Acceleration:
Variability:
Detectability:
Reversibility:
Propagation:
Amplification:
Accumulation:
```

---

## Template J — Experiment card

```markdown
# SEO Experiment

Experiment ID:
Date:
Owner:
Object:
LAKA level:

Hypothesis:
Mechanism:
Treatment:
Treatment scope:
Comparison/control:
Baseline:
Minimum exposure:
Maximum review date:

Primary metric:
Expected direction:
Expected minimum useful effect:
Secondary metrics:
Guardrails:
Rollback:

Magnitude:
Rate:
Direction:
Scope:
Depth:
Duration:
Frequency:
Acceleration:
Variability:
Detectability:
Reversibility:
Propagation:
Amplification:
Accumulation:

Decision:
- Continue
- Expand
- Revise
- Reverse
- Escalate
- Retire
- Monitor

Result:
Uncertainty:
Learning:
Rule-weight update:
```

---

## Template K — Opportunity scorecard

| Factor | 0–5 score | Evidence | Confidence |
|---|---:|---|---:|
| Demand confidence | | | |
| Business fit | | | |
| Task value | | | |
| Information advantage | | | |
| Conversion value | | | |
| Attainability | | | |
| Existing signal | | | |
| Reuse potential | | | |
| Learning value | | | |
| Production effort | | | |
| Technical risk | | | |
| Maintenance burden | | | |
| Time to learning | | | |

```text
Adjusted priority
=
value factors
/
cost factors
× evidence confidence
× measurement confidence
```

---

## Template L — Technical state record

| URL | Intended state | Accessible | Status | Rendered | Robots | Index directive | Declared canonical | Selected canonical | Indexed | Sitemap | In-links | Depth | CWV | Structured data | Priority |
|---|---|---|---|---|---|---|---|---|---|---|---:|---:|---|---|---|

---

## Template M — Internal graph map

| Source URL | Edge type | Anchor/context | Target URL | User reason | Crawlable | Priority | Change ID |
|---|---|---|---|---|---|---|---|

Allowed edge types:

```text
definition_of
prerequisite_of
example_of
evidence_for
comparison_to
alternative_to
step_before
step_after
supports
converts_to
location_variant_of
service_variant_of
```

---

## Template N — Authority campaign

```markdown
# Authority Campaign

Campaign ID:
Target cluster:
Target URL:
Business outcome:
Diagnosed gap:

Linkable reason:
Evidence asset:
Relevant audiences:
Publisher/prospect classes:
Outreach propositions:
Disclosures:
Placement requirements:
Rejected placement conditions:

Primary metric:
Qualified-domain definition:
Target-page metric:
Brand-demand metric:
Conversion metric:
Retention check:
Owner:
Refresh/compound plan:
```

---

## Template O — Content refresh / merge / retirement decision

```markdown
URL:
Cluster:
Distinct task still valid?:
Demand:
Business value:
Links/evidence:
Conversions:
Freshness:
Accuracy:
Maintenance burden:
Competing owned URLs:
Dependencies:

Decision:
- Preserve
- Refresh
- Reposition
- Merge
- Redirect
- Noindex
- Archive
- Remove

Reason:
Migration steps:
Guardrails:
Observation plan:
```

---

## Template P — Monthly portfolio review

```markdown
# Monthly SEO Portfolio Review

Period:
Owner:

## Business
Contribution margin:
Qualified conversions:
Lead quality:
Capacity:

## Demand
Growing clusters:
Declining clusters:
New queries:
Brand/non-brand movement:

## Canonical ownership
Conflicts:
Merges needed:
Missing assets:
Uncertain clusters:

## Technical
Highest-value blockers:
Canonical agreement:
Eligible coverage:
Orphans/depth:
Field performance:

## Information products
Best task-completion assets:
Weak assets:
Evidence gaps:
Refreshes:

## Authority
Qualified new/lost domains:
Target lift:
Research/assets to compound:

## Experiments
Won:
Lost:
Uncertain:
Escalated:
Retired:

## Allocation decisions
Continue:
Expand:
Revise:
Reverse:
Escalate:
Retire:
Monitor:

## Generator updates
Weights increased:
Weights decreased:
New gates:
Removed assumptions:
```