{"id":"SOP-13","number":13,"name":"Content refresh or retirement","goal":"","sections":[{"heading":"Refresh","prose":[],"bullets":[],"blocks":[{"lang":"text","code":"IF demand remains valuable\nAND facts/format/evidence are stale\nAND improvement value exceeds cost\nTHEN refresh."}],"tables":[]},{"heading":"Consolidate","prose":[],"bullets":[],"blocks":[{"lang":"text","code":"IF several assets overlap\nAND one stronger canonical can cover the task\nTHEN merge and migrate."}],"tables":[]},{"heading":"Retire","prose":[],"bullets":[],"blocks":[{"lang":"text","code":"IF the page has no distinct task\nAND no meaningful demand, value, links, or dependency\nTHEN retire with the appropriate technical state."}],"tables":[]},{"heading":"Preserve","prose":[],"bullets":[],"blocks":[{"lang":"text","code":"IF the page serves a valid user need despite low search traffic\nTHEN preserve it\nAND do not judge it only by SEO metrics."}],"tables":[]}],"source":{"document":"06","file":"06-AUDIT-AND-EXECUTION-SOPS.md","heading":"SOP 13 — Content refresh or retirement"}}