{"id":"SEM-012","area":"Semantic Demand","title":"Model emerging demand separately","if":"a new technology, regulation, event, or behavior has weak historical search data but strong causal evidence","then":"create an experimental demand thesis with explicit uncertainty","else":"use normal historical prioritization","operators":["IF","AND","THEN","ELSE"],"laka_levels":["Paradigm"],"primary_metric":"learning-adjusted emerging-demand value","guardrails":"trend chasing","rationale":"Makes the decision explicit, measurable, and reversible where possible.","prefix":"SEM","area_slug":"semantic-demand","source":{"document":"04","file":"04-IF-ELSE-AND-OR-RULEBOOK.md","heading":"SEM-012 — Model emerging demand separately","anchor":"sem-012-model-emerging-demand-separately"},"sentence":"IF a new technology, regulation, event, or behavior has weak historical search data but strong causal evidence THEN create an experimental demand thesis with explicit uncertainty ELSE use normal historical prioritization","area_detail":{"name":"Semantic Demand","slug":"semantic-demand","prefix":"SEM","count":12},"governs_gates":["demand"],"precedence":["safety_law_privacy_policy","user_value_and_accuracy","technical_eligibility_and_canonical_correctness","business_value_and_constraints","intent_fit_and_information_quality","measurement_and_learning","efficiency_and_scale","cosmetic_optimization"],"neighbours":["SEM-001","SEM-002","SEM-003","SEM-004","SEM-005","SEM-006","SEM-007","SEM-008","SEM-009","SEM-010","SEM-011"],"levels":[{"id":"paradigm","name":"Paradigm","definition":"The class of solution changes.","examples":["Examples:","replace a blog post with a free diagnostic tool","replace a static directory with a verified data product","turn service research into a benchmark index","build a proprietary dataset competitors cannot reproduce","make the website agent-operable, not merely readable","create demand rather than only capture existing demand"],"rule_count":10,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.5 Paradigm change"}}]}