{"id":"SEM-010","area":"Semantic Demand","title":"Do not equate zero tool volume with zero demand","if":"a query has low or zero reported volume but appears in first-party or customer evidence","then":"retain it as a low-volume or emerging candidate and measure the cluster","else":"deprioritize only after value and evidence review","operators":["IF","AND","THEN","ELSE"],"laka_levels":["Baseline"],"primary_metric":"observed cluster demand","guardrails":"anecdotal overreach","rationale":"Makes the decision explicit, measurable, and reversible where possible.","prefix":"SEM","area_slug":"semantic-demand","source":{"document":"04","file":"04-IF-ELSE-AND-OR-RULEBOOK.md","heading":"SEM-010 — Do not equate zero tool volume with zero demand","anchor":"sem-010-do-not-equate-zero-tool-volume-with-zero-demand"},"sentence":"IF a query has low or zero reported volume but appears in first-party or customer evidence THEN retain it as a low-volume or emerging candidate and measure the cluster ELSE deprioritize only after value and evidence review","area_detail":{"name":"Semantic Demand","slug":"semantic-demand","prefix":"SEM","count":12},"governs_gates":["demand"],"precedence":["safety_law_privacy_policy","user_value_and_accuracy","technical_eligibility_and_canonical_correctness","business_value_and_constraints","intent_fit_and_information_quality","measurement_and_learning","efficiency_and_scale","cosmetic_optimization"],"neighbours":["SEM-001","SEM-002","SEM-003","SEM-004","SEM-005","SEM-006","SEM-007","SEM-008","SEM-009","SEM-011","SEM-012"],"levels":[{"id":"baseline","name":"Baseline","definition":"The system is observed without changing its structure.","examples":["OBJECT: existing query, page, cluster, or site","ACTION: measure, inventory, classify","OUTCOME: trustworthy baseline"],"rule_count":49,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.1 Baseline"}}]}