{"id":"ONP-012","area":"On-page and Search Appearance","title":"Adjust CTR expectations","if":"CTR is evaluated","then":"control for position, device, country, brand status, query class, and search appearance","else":"do not use a universal CTR threshold","operators":["IF","AND","THEN","ELSE"],"laka_levels":["Baseline"],"primary_metric":"CTR residual","guardrails":"low sample size","rationale":"Makes the decision explicit, measurable, and reversible where possible.","prefix":"ONP","area_slug":"on-page-and-search-appearance","source":{"document":"04","file":"04-IF-ELSE-AND-OR-RULEBOOK.md","heading":"ONP-012 — Adjust CTR expectations","anchor":"onp-012-adjust-ctr-expectations"},"sentence":"IF CTR is evaluated THEN control for position, device, country, brand status, query class, and search appearance ELSE do not use a universal CTR threshold","area_detail":{"name":"On-page and Search Appearance","slug":"on-page-and-search-appearance","prefix":"ONP","count":12},"governs_gates":[],"precedence":["safety_law_privacy_policy","user_value_and_accuracy","technical_eligibility_and_canonical_correctness","business_value_and_constraints","intent_fit_and_information_quality","measurement_and_learning","efficiency_and_scale","cosmetic_optimization"],"neighbours":["ONP-001","ONP-002","ONP-003","ONP-004","ONP-005","ONP-006","ONP-007","ONP-008","ONP-009","ONP-010","ONP-011"],"levels":[{"id":"baseline","name":"Baseline","definition":"The system is observed without changing its structure.","examples":["OBJECT: existing query, page, cluster, or site","ACTION: measure, inventory, classify","OUTCOME: trustworthy baseline"],"rule_count":49,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.1 Baseline"}}]}