{"id":"ONP-011","area":"On-page and Search Appearance","title":"Measure rich-result realization","if":"structured data validates successfully","then":"measure actual search appearance, impressions, CTR, and value","else":"debug eligibility or accept that display is not guaranteed","operators":["IF","THEN","ELSE"],"laka_levels":["Baseline","Major"],"primary_metric":"rich-result appearance and value","guardrails":"misattribution","rationale":"Makes the decision explicit, measurable, and reversible where possible.","prefix":"ONP","area_slug":"on-page-and-search-appearance","source":{"document":"04","file":"04-IF-ELSE-AND-OR-RULEBOOK.md","heading":"ONP-011 — Measure rich-result realization","anchor":"onp-011-measure-rich-result-realization"},"sentence":"IF structured data validates successfully THEN measure actual search appearance, impressions, CTR, and value ELSE debug eligibility or accept that display is not guaranteed","area_detail":{"name":"On-page and Search Appearance","slug":"on-page-and-search-appearance","prefix":"ONP","count":12},"governs_gates":[],"precedence":["safety_law_privacy_policy","user_value_and_accuracy","technical_eligibility_and_canonical_correctness","business_value_and_constraints","intent_fit_and_information_quality","measurement_and_learning","efficiency_and_scale","cosmetic_optimization"],"neighbours":["ONP-001","ONP-002","ONP-003","ONP-004","ONP-005","ONP-006","ONP-007","ONP-008","ONP-009","ONP-010","ONP-012"],"levels":[{"id":"baseline","name":"Baseline","definition":"The system is observed without changing its structure.","examples":["OBJECT: existing query, page, cluster, or site","ACTION: measure, inventory, classify","OUTCOME: trustworthy baseline"],"rule_count":49,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.1 Baseline"}},{"id":"major","name":"Major","definition":"The document or campaign is substantially improved, but its role remains stable.","examples":["Examples:","rewrite the page","add original evidence","change format from prose to comparison table","build a video or calculator into the page","consolidate weak sections","launch a focused outreach campaign"],"rule_count":53,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.3 Major change"}}]}