{"id":"ONP-007","area":"On-page and Search Appearance","title":"Reject keyword stuffing","if":"repetition exists primarily to influence ranking rather than aid comprehension","then":"remove or rewrite it and preserve only natural references","else":"retain meaningful repetition","operators":["IF","THEN","ELSE"],"laka_levels":["Minor"],"primary_metric":"editorial quality","guardrails":"loss of clarity","rationale":"Makes the decision explicit, measurable, and reversible where possible.","prefix":"ONP","area_slug":"on-page-and-search-appearance","source":{"document":"04","file":"04-IF-ELSE-AND-OR-RULEBOOK.md","heading":"ONP-007 — Reject keyword stuffing","anchor":"onp-007-reject-keyword-stuffing"},"sentence":"IF repetition exists primarily to influence ranking rather than aid comprehension THEN remove or rewrite it and preserve only natural references ELSE retain meaningful repetition","area_detail":{"name":"On-page and Search Appearance","slug":"on-page-and-search-appearance","prefix":"ONP","count":12},"governs_gates":[],"precedence":["safety_law_privacy_policy","user_value_and_accuracy","technical_eligibility_and_canonical_correctness","business_value_and_constraints","intent_fit_and_information_quality","measurement_and_learning","efficiency_and_scale","cosmetic_optimization"],"neighbours":["ONP-001","ONP-002","ONP-003","ONP-004","ONP-005","ONP-006","ONP-008","ONP-009","ONP-010","ONP-011","ONP-012"],"levels":[{"id":"minor","name":"Minor","definition":"Surface elements change while the object and mechanism stay mostly stable.","examples":["Examples:","title wording","meta description","opening answer","anchor text","image compression","small internal-link addition","CTA wording"],"rule_count":29,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.2 Minor change"}}]}