{"id":"ONP-004","area":"On-page and Search Appearance","title":"Write descriptions for decision support","if":"the result snippet can help users determine relevance","then":"write a concise truthful proposition with task, benefit, and distinguishing detail","else":"allow the search engine to select contextual text","operators":["IF","AND","THEN","ELSE"],"laka_levels":["Minor"],"primary_metric":"organic CTR","guardrails":"snippet mismatch","rationale":"Makes the decision explicit, measurable, and reversible where possible.","prefix":"ONP","area_slug":"on-page-and-search-appearance","source":{"document":"04","file":"04-IF-ELSE-AND-OR-RULEBOOK.md","heading":"ONP-004 — Write descriptions for decision support","anchor":"onp-004-write-descriptions-for-decision-support"},"sentence":"IF the result snippet can help users determine relevance THEN write a concise truthful proposition with task, benefit, and distinguishing detail ELSE allow the search engine to select contextual text","area_detail":{"name":"On-page and Search Appearance","slug":"on-page-and-search-appearance","prefix":"ONP","count":12},"governs_gates":[],"precedence":["safety_law_privacy_policy","user_value_and_accuracy","technical_eligibility_and_canonical_correctness","business_value_and_constraints","intent_fit_and_information_quality","measurement_and_learning","efficiency_and_scale","cosmetic_optimization"],"neighbours":["ONP-001","ONP-002","ONP-003","ONP-005","ONP-006","ONP-007","ONP-008","ONP-009","ONP-010","ONP-011","ONP-012"],"levels":[{"id":"minor","name":"Minor","definition":"Surface elements change while the object and mechanism stay mostly stable.","examples":["Examples:","title wording","meta description","opening answer","anchor text","image compression","small internal-link addition","CTA wording"],"rule_count":29,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.2 Minor change"}}]}