{"id":"ONP-003","area":"On-page and Search Appearance","title":"Measure title changes causally","if":"a title or snippet is changed","then":"record change date, exposed queries/pages, expected mechanism, and CTR guardrails","else":"do not claim impact","operators":["IF","THEN","ELSE","AND"],"laka_levels":["Minor"],"primary_metric":"CTR residual","guardrails":"ranking, conversion, seasonality","rationale":"Makes the decision explicit, measurable, and reversible where possible.","prefix":"ONP","area_slug":"on-page-and-search-appearance","source":{"document":"04","file":"04-IF-ELSE-AND-OR-RULEBOOK.md","heading":"ONP-003 — Measure title changes causally","anchor":"onp-003-measure-title-changes-causally"},"sentence":"IF a title or snippet is changed THEN record change date, exposed queries/pages, expected mechanism, and CTR guardrails ELSE do not claim impact","area_detail":{"name":"On-page and Search Appearance","slug":"on-page-and-search-appearance","prefix":"ONP","count":12},"governs_gates":[],"precedence":["safety_law_privacy_policy","user_value_and_accuracy","technical_eligibility_and_canonical_correctness","business_value_and_constraints","intent_fit_and_information_quality","measurement_and_learning","efficiency_and_scale","cosmetic_optimization"],"neighbours":["ONP-001","ONP-002","ONP-004","ONP-005","ONP-006","ONP-007","ONP-008","ONP-009","ONP-010","ONP-011","ONP-012"],"levels":[{"id":"minor","name":"Minor","definition":"Surface elements change while the object and mechanism stay mostly stable.","examples":["Examples:","title wording","meta description","opening answer","anchor text","image compression","small internal-link addition","CTA wording"],"rule_count":29,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.2 Minor change"}}]}