{"id":"CVR-011","area":"Conversion and Experience","title":"Preserve message continuity","if":"the search promise, landing answer, CTA, and sales follow-up describe different outcomes","then":"align the chain around one user task and offer","else":"retain the coherent journey","operators":["IF","AND","THEN","ELSE"],"laka_levels":["Structural"],"primary_metric":"promise-to-close continuity","guardrails":"overly narrow messaging","rationale":"Makes the decision explicit, measurable, and reversible where possible.","prefix":"CVR","area_slug":"conversion-and-experience","source":{"document":"04","file":"04-IF-ELSE-AND-OR-RULEBOOK.md","heading":"CVR-011 — Preserve message continuity","anchor":"cvr-011-preserve-message-continuity"},"sentence":"IF the search promise, landing answer, CTA, and sales follow-up describe different outcomes THEN align the chain around one user task and offer ELSE retain the coherent journey","area_detail":{"name":"Conversion and Experience","slug":"conversion-and-experience","prefix":"CVR","count":12},"governs_gates":["business_value"],"precedence":["safety_law_privacy_policy","user_value_and_accuracy","technical_eligibility_and_canonical_correctness","business_value_and_constraints","intent_fit_and_information_quality","measurement_and_learning","efficiency_and_scale","cosmetic_optimization"],"neighbours":["CVR-001","CVR-002","CVR-003","CVR-004","CVR-005","CVR-006","CVR-007","CVR-008","CVR-009","CVR-010","CVR-012"],"levels":[{"id":"structural","name":"Structural","definition":"Relationships, architecture, ownership, or workflow change.","examples":["Examples:","merge cannibalizing pages","redesign cluster architecture","change templates","repair faceted navigation","move from isolated pages to a hub graph","connect CRM value data to SEO reporting"],"rule_count":62,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.4 Structural change"}}]}