{"id":"CVR-008","area":"Conversion and Experience","title":"Avoid premature hard selling","if":"the query is early-stage and commercial pressure harms task satisfaction","then":"use a useful soft transition such as a related guide, tool, save, or diagnostic","else":"present the proportional commercial action","operators":["IF","AND","THEN","ELSE","OR"],"laka_levels":["Major"],"primary_metric":"assisted qualified progression","guardrails":"unsubscribe, bounce","rationale":"Makes the decision explicit, measurable, and reversible where possible.","prefix":"CVR","area_slug":"conversion-and-experience","source":{"document":"04","file":"04-IF-ELSE-AND-OR-RULEBOOK.md","heading":"CVR-008 — Avoid premature hard selling","anchor":"cvr-008-avoid-premature-hard-selling"},"sentence":"IF the query is early-stage and commercial pressure harms task satisfaction THEN use a useful soft transition such as a related guide, tool, save, or diagnostic ELSE present the proportional commercial action","area_detail":{"name":"Conversion and Experience","slug":"conversion-and-experience","prefix":"CVR","count":12},"governs_gates":["business_value"],"precedence":["safety_law_privacy_policy","user_value_and_accuracy","technical_eligibility_and_canonical_correctness","business_value_and_constraints","intent_fit_and_information_quality","measurement_and_learning","efficiency_and_scale","cosmetic_optimization"],"neighbours":["CVR-001","CVR-002","CVR-003","CVR-004","CVR-005","CVR-006","CVR-007","CVR-009","CVR-010","CVR-011","CVR-012"],"levels":[{"id":"major","name":"Major","definition":"The document or campaign is substantially improved, but its role remains stable.","examples":["Examples:","rewrite the page","add original evidence","change format from prose to comparison table","build a video or calculator into the page","consolidate weak sections","launch a focused outreach campaign"],"rule_count":53,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.3 Major change"}}]}