{"id":"CVR-007","area":"Conversion and Experience","title":"Place trust at the decision point","if":"users hesitate because scope, proof, identity, terms, price, or risk is unclear","then":"place relevant evidence and clarification near the decision","else":"avoid repetitive trust decoration","operators":["IF","OR","THEN","ELSE"],"laka_levels":["Major"],"primary_metric":"decision completion rate","guardrails":"privacy and disclosure","rationale":"Makes the decision explicit, measurable, and reversible where possible.","prefix":"CVR","area_slug":"conversion-and-experience","source":{"document":"04","file":"04-IF-ELSE-AND-OR-RULEBOOK.md","heading":"CVR-007 — Place trust at the decision point","anchor":"cvr-007-place-trust-at-the-decision-point"},"sentence":"IF users hesitate because scope, proof, identity, terms, price, or risk is unclear THEN place relevant evidence and clarification near the decision ELSE avoid repetitive trust decoration","area_detail":{"name":"Conversion and Experience","slug":"conversion-and-experience","prefix":"CVR","count":12},"governs_gates":["business_value"],"precedence":["safety_law_privacy_policy","user_value_and_accuracy","technical_eligibility_and_canonical_correctness","business_value_and_constraints","intent_fit_and_information_quality","measurement_and_learning","efficiency_and_scale","cosmetic_optimization"],"neighbours":["CVR-001","CVR-002","CVR-003","CVR-004","CVR-005","CVR-006","CVR-008","CVR-009","CVR-010","CVR-011","CVR-012"],"levels":[{"id":"major","name":"Major","definition":"The document or campaign is substantially improved, but its role remains stable.","examples":["Examples:","rewrite the page","add original evidence","change format from prose to comparison table","build a video or calculator into the page","consolidate weak sections","launch a focused outreach campaign"],"rule_count":53,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.3 Major change"}}]}