{"id":"CVR-005","area":"Conversion and Experience","title":"Optimize for lead quality","if":"lead count rises while acceptance, close rate, or margin falls","then":"tighten intent, promise, qualification, or routing","else":"scale the validated acquisition path","operators":["IF","AND","OR","THEN","ELSE"],"laka_levels":["Major","Structural"],"primary_metric":"sales-accepted organic leads","guardrails":"total pipeline","rationale":"Makes the decision explicit, measurable, and reversible where possible.","prefix":"CVR","area_slug":"conversion-and-experience","source":{"document":"04","file":"04-IF-ELSE-AND-OR-RULEBOOK.md","heading":"CVR-005 — Optimize for lead quality","anchor":"cvr-005-optimize-for-lead-quality"},"sentence":"IF lead count rises while acceptance, close rate, or margin falls THEN tighten intent, promise, qualification, or routing ELSE scale the validated acquisition path","area_detail":{"name":"Conversion and Experience","slug":"conversion-and-experience","prefix":"CVR","count":12},"governs_gates":["business_value"],"precedence":["safety_law_privacy_policy","user_value_and_accuracy","technical_eligibility_and_canonical_correctness","business_value_and_constraints","intent_fit_and_information_quality","measurement_and_learning","efficiency_and_scale","cosmetic_optimization"],"neighbours":["CVR-001","CVR-002","CVR-003","CVR-004","CVR-006","CVR-007","CVR-008","CVR-009","CVR-010","CVR-011","CVR-012"],"levels":[{"id":"major","name":"Major","definition":"The document or campaign is substantially improved, but its role remains stable.","examples":["Examples:","rewrite the page","add original evidence","change format from prose to comparison table","build a video or calculator into the page","consolidate weak sections","launch a focused outreach campaign"],"rule_count":53,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.3 Major change"}},{"id":"structural","name":"Structural","definition":"Relationships, architecture, ownership, or workflow change.","examples":["Examples:","merge cannibalizing pages","redesign cluster architecture","change templates","repair faceted navigation","move from isolated pages to a hub graph","connect CRM value data to SEO reporting"],"rule_count":62,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.4 Structural change"}}]}