{"id":"CVR-004","area":"Conversion and Experience","title":"Reduce form friction selectively","if":"form abandonment is high AND removed fields are not needed for qualification or routing","then":"shorten, stage, or clarify the form","else":"retain fields and improve explanation","operators":["IF","AND","THEN","ELSE","OR"],"laka_levels":["Minor","Major"],"primary_metric":"qualified form completion","guardrails":"unqualified volume","rationale":"Makes the decision explicit, measurable, and reversible where possible.","prefix":"CVR","area_slug":"conversion-and-experience","source":{"document":"04","file":"04-IF-ELSE-AND-OR-RULEBOOK.md","heading":"CVR-004 — Reduce form friction selectively","anchor":"cvr-004-reduce-form-friction-selectively"},"sentence":"IF form abandonment is high AND removed fields are not needed for qualification or routing THEN shorten, stage, or clarify the form ELSE retain fields and improve explanation","area_detail":{"name":"Conversion and Experience","slug":"conversion-and-experience","prefix":"CVR","count":12},"governs_gates":["business_value"],"precedence":["safety_law_privacy_policy","user_value_and_accuracy","technical_eligibility_and_canonical_correctness","business_value_and_constraints","intent_fit_and_information_quality","measurement_and_learning","efficiency_and_scale","cosmetic_optimization"],"neighbours":["CVR-001","CVR-002","CVR-003","CVR-005","CVR-006","CVR-007","CVR-008","CVR-009","CVR-010","CVR-011","CVR-012"],"levels":[{"id":"minor","name":"Minor","definition":"Surface elements change while the object and mechanism stay mostly stable.","examples":["Examples:","title wording","meta description","opening answer","anchor text","image compression","small internal-link addition","CTA wording"],"rule_count":29,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.2 Minor change"}},{"id":"major","name":"Major","definition":"The document or campaign is substantially improved, but its role remains stable.","examples":["Examples:","rewrite the page","add original evidence","change format from prose to comparison table","build a video or calculator into the page","consolidate weak sections","launch a focused outreach campaign"],"rule_count":53,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.3 Major change"}}]}