{"id":"CON-012","area":"Content, Format, and Evidence","title":"Support commercial pages with useful assets","if":"a commercial page is important but difficult to cite or insufficient for research-stage users","then":"create genuinely useful supporting evidence, tools, comparisons, or guides","else":"improve the commercial page directly","operators":["IF","AND","OR","THEN","ELSE"],"laka_levels":["Major","Structural"],"primary_metric":"assisted commercial value","guardrails":"manufactured link bait","rationale":"Makes the decision explicit, measurable, and reversible where possible.","prefix":"CON","area_slug":"content-format-and-evidence","source":{"document":"04","file":"04-IF-ELSE-AND-OR-RULEBOOK.md","heading":"CON-012 — Support commercial pages with useful assets","anchor":"con-012-support-commercial-pages-with-useful-assets"},"sentence":"IF a commercial page is important but difficult to cite or insufficient for research-stage users THEN create genuinely useful supporting evidence, tools, comparisons, or guides ELSE improve the commercial page directly","area_detail":{"name":"Content, Format, and Evidence","slug":"content-format-and-evidence","prefix":"CON","count":12},"governs_gates":["information_advantage"],"precedence":["safety_law_privacy_policy","user_value_and_accuracy","technical_eligibility_and_canonical_correctness","business_value_and_constraints","intent_fit_and_information_quality","measurement_and_learning","efficiency_and_scale","cosmetic_optimization"],"neighbours":["CON-001","CON-002","CON-003","CON-004","CON-005","CON-006","CON-007","CON-008","CON-009","CON-010","CON-011"],"levels":[{"id":"major","name":"Major","definition":"The document or campaign is substantially improved, but its role remains stable.","examples":["Examples:","rewrite the page","add original evidence","change format from prose to comparison table","build a video or calculator into the page","consolidate weak sections","launch a focused outreach campaign"],"rule_count":53,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.3 Major change"}},{"id":"structural","name":"Structural","definition":"Relationships, architecture, ownership, or workflow change.","examples":["Examples:","merge cannibalizing pages","redesign cluster architecture","change templates","repair faceted navigation","move from isolated pages to a hub graph","connect CRM value data to SEO reporting"],"rule_count":62,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.4 Structural change"}}]}