{"id":"CON-003","area":"Content, Format, and Evidence","title":"Require information advantage","if":"the proposed asset only restates widely available material","then":"add original experience, data, testing, utility, synthesis, local proof, or decision support","else":"proceed with the defensible advantage","operators":["IF","OR","THEN","ELSE"],"laka_levels":["Major","Paradigm"],"primary_metric":"information-advantage score","guardrails":"unsupported originality claims","rationale":"Makes the decision explicit, measurable, and reversible where possible.","prefix":"CON","area_slug":"content-format-and-evidence","source":{"document":"04","file":"04-IF-ELSE-AND-OR-RULEBOOK.md","heading":"CON-003 — Require information advantage","anchor":"con-003-require-information-advantage"},"sentence":"IF the proposed asset only restates widely available material THEN add original experience, data, testing, utility, synthesis, local proof, or decision support ELSE proceed with the defensible advantage","area_detail":{"name":"Content, Format, and Evidence","slug":"content-format-and-evidence","prefix":"CON","count":12},"governs_gates":["information_advantage"],"precedence":["safety_law_privacy_policy","user_value_and_accuracy","technical_eligibility_and_canonical_correctness","business_value_and_constraints","intent_fit_and_information_quality","measurement_and_learning","efficiency_and_scale","cosmetic_optimization"],"neighbours":["CON-001","CON-002","CON-004","CON-005","CON-006","CON-007","CON-008","CON-009","CON-010","CON-011","CON-012"],"levels":[{"id":"major","name":"Major","definition":"The document or campaign is substantially improved, but its role remains stable.","examples":["Examples:","rewrite the page","add original evidence","change format from prose to comparison table","build a video or calculator into the page","consolidate weak sections","launch a focused outreach campaign"],"rule_count":53,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.3 Major change"}},{"id":"paradigm","name":"Paradigm","definition":"The class of solution changes.","examples":["Examples:","replace a blog post with a free diagnostic tool","replace a static directory with a verified data product","turn service research into a benchmark index","build a proprietary dataset competitors cannot reproduce","make the website agent-operable, not merely readable","create demand rather than only capture existing demand"],"rule_count":10,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.5 Paradigm change"}}]}