{"id":"CLU-005","area":"Clustering and Canonical Ownership","title":"Detect cannibalization by behavior","if":"multiple owned URLs receive the same cluster’s impressions with unstable dominance or divided value","then":"inspect intent, links, conversion, and canonical ownership","else":"allow multiple URLs when they serve genuinely different tasks","operators":["IF","OR","THEN","ELSE"],"laka_levels":["Baseline","Structural"],"primary_metric":"dominant URL share and URL entropy","guardrails":"false-positive cannibalization","rationale":"Makes the decision explicit, measurable, and reversible where possible.","prefix":"CLU","area_slug":"clustering-and-canonical-ownership","source":{"document":"04","file":"04-IF-ELSE-AND-OR-RULEBOOK.md","heading":"CLU-005 — Detect cannibalization by behavior","anchor":"clu-005-detect-cannibalization-by-behavior"},"sentence":"IF multiple owned URLs receive the same cluster’s impressions with unstable dominance or divided value THEN inspect intent, links, conversion, and canonical ownership ELSE allow multiple URLs when they serve genuinely different tasks","area_detail":{"name":"Clustering and Canonical Ownership","slug":"clustering-and-canonical-ownership","prefix":"CLU","count":12},"governs_gates":["distinct_task"],"precedence":["safety_law_privacy_policy","user_value_and_accuracy","technical_eligibility_and_canonical_correctness","business_value_and_constraints","intent_fit_and_information_quality","measurement_and_learning","efficiency_and_scale","cosmetic_optimization"],"neighbours":["CLU-001","CLU-002","CLU-003","CLU-004","CLU-006","CLU-007","CLU-008","CLU-009","CLU-010","CLU-011","CLU-012"],"levels":[{"id":"baseline","name":"Baseline","definition":"The system is observed without changing its structure.","examples":["OBJECT: existing query, page, cluster, or site","ACTION: measure, inventory, classify","OUTCOME: trustworthy baseline"],"rule_count":49,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.1 Baseline"}},{"id":"structural","name":"Structural","definition":"Relationships, architecture, ownership, or workflow change.","examples":["Examples:","merge cannibalizing pages","redesign cluster architecture","change templates","repair faceted navigation","move from isolated pages to a hub graph","connect CRM value data to SEO reporting"],"rule_count":62,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.4 Structural change"}}]}